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Autotrader Group plc (AUTO.L)

Communication Services High quality

Auto Trader is the UK's go-to digital marketplace for buying and selling new and used cars, acting as the virtual shop window for thousands of dealerships.

£5.24
≈ 524p · London-listed shares are usually quoted in pence (GBX) elsewhere; the Almanac shows pounds (£1 = 100p).

Is Autotrader Group plc a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: Extremely high profit margins due to the digital-only business model. Worth weighing: Revenue growth has slowed to a modest pace. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.

No rating · no target price · nothing for sale here
Price-35.8%
52-week range-38% past year
£5.24
Low £4.19High £8.44
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Autotrader Group plc
£642-36%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has Autotrader Group plc actually fallen?

−53%

Over the last 2 years of daily prices, Autotrader Group plc fell as much as −53% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.

Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£4.10B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
7.04M
Day range: The lowest and highest price the shares traded at during the latest day.
£5.20 – £5.27
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£4.19 – £8.44
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
15.4
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.2%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.69
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.69
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +2% past week · ▼ -38% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Dominance in the transition to online-only car purchasing.

The bear case

Structural decline in car ownership or major shifts in how cars are sold.

What does Autotrader Group plc do?

Think of Auto Trader as the digital middleman that connects car buyers with local dealerships across the UK. They make their money primarily by charging these dealers a subscription fee to list their vehicles on the platform, alongside selling extra advertising services. Because they are a digital-only business, they don't have to worry about physical car lots, which helps them keep their profit margins impressively high.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and income, and weakest on momentum.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 34Quality: How profitable and financially healthy the company is (higher = stronger). 81Growth: How fast revenue and earnings are growing (higher = faster). 43Momentum: How the share price has been trending recently (higher = stronger recent run). 32Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 62
Quick checks
What's strong
  • Quality screens high (81/100)
  • Extremely high profit margins due to the digital-only business model
  • Strong market position as the primary destination for UK car buyers
  • Efficient use of shareholder capital to generate returns
What to watch
  • Dependence on the health of the UK automotive retail sector
  • Potential for new, lower-cost competitors to disrupt the classifieds model
  • Economic downturns reducing the number of people buying cars

What do Autotrader Group plc's numbers mean?

P/E
15.2
This shows how much you are paying for every pound of the company's annual profit; a lower number can sometimes suggest a company is cheaper relative to its earnings.
Around the middle of the 39 Communication Services shares we cover
Net Margin
47.1%
This reveals that for every pound of revenue the company brings in, nearly half is kept as pure profit after all expenses are paid.
Higher than most of the 51 Communication Services shares we cover
Return on Equity
60.2%
This measures how efficiently the company uses the money invested by shareholders to generate profit, with a high percentage indicating a very effective business model.
Higher than most of the 50 Communication Services shares we cover
Beta
0.7
This suggests the share price tends to be less jumpy and volatile than the wider stock market.

Does Autotrader Group plc pay a dividend?

Yes - Autotrader Group plc currently pays a dividend of about 2.2% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

What do the numbers say about Autotrader Group plc's dividend?

There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.

Dividend yield2.2%The yearly dividend as a percentage of today's price. A very high figure often means the price has fallen because the market expects a cut, so a big yield is a question to look into, not a prize.
Payout ratio32%The share of profit paid out as dividends. A lower figure leaves headroom; near or above 100% means most or all of the profit is going out as dividends.
Dividend cover3.1×Profit divided by the dividend (the payout ratio the other way up). As a rough convention many income investors like around 2× or more; below 1× means the company paid out more than it earned that year.

Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.

When does Autotrader Group plc report earnings, and how did recent quarters go?

Autotrader Group plc is next scheduled to report on about 2026-11-05 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

More in Communication Services

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What are the scenarios for Autotrader Group plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£8£5£4today · £5▲ Bull · £6• Base · £5▼ Bear · £5in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Increased dealer demand for digital advertising packages.
Base
-2% to +2%Stable subscription renewals from existing car dealerships.
Bear
-5% to -10%A slowdown in the UK used car market reducing dealer budgets.

What are the pros and cons of Autotrader Group plc?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Extremely high profit margins due to the digital-only business model
  • Strong market position as the primary destination for UK car buyers
  • Efficient use of shareholder capital to generate returns
The catch3
  • Revenue growth: How fast the company's sales grew versus a year ago. has slowed to a modest pace
  • High price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio suggests the company is valued much higher than its physical assets
  • Recent share price performance has been notably weak
Key risks3
  • Dependence on the health of the UK automotive retail sector
  • Potential for new, lower-cost competitors to disrupt the classifieds model
  • Economic downturns reducing the number of people buying cars
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-02. Prices may be delayed and numbers can go stale - always double-check before acting.