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A.G. BARR p.l.c. (BAG.L)

Consumer Defensive Balanced

Popping open a neon-orange can of Irn-Bru reveals the fizz and fury of A.G. BARR, the Scottish soft drinks titan behind some of Britain's favourite beverages.

£6.50
≈ 650p · London-listed shares are usually quoted in pence (GBX) elsewhere; the Almanac shows pounds (£1 = 100p).

Is A.G. BARR p.l.c. a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: iconic, long-standing brands with deep consumer loyalty. Worth weighing: recent earnings showed a dip compared to the previous year. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.

No rating · no target price · nothing for sale here
Price+0.9%
52-week range-11% past year
£6.50
Low £5.90High £7.15
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into A.G. BARR p.l.c.
£1,009+1%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has A.G. BARR p.l.c. actually fallen?

−16%

Over the last 2 years of daily prices, A.G. BARR p.l.c. fell as much as −16% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.

Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£721.34M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
180.15K
Day range: The lowest and highest price the shares traded at during the latest day.
£6.50 – £6.64
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£5.90 – £7.15
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
15.5
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.9%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.35
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.35
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -3% past week · ▼ -11% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

wider international reach for core brands like Rubicon

The bear case

shifting health trends lead to permanent drops in sugary drink consumption

What does A.G. BARR p.l.c. do?

Famous for its secret recipe orange soda alongside newer brands like Rubicon and Cocktail House, this company quenches British thirsts to generate steady revenue. Selling soft drinks to supermarkets, corner shops, and pubs across the country brings in the money. Keeping an eye on how well they manage rising ingredient and manufacturing costs is the smart move here.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and income, and weakest on momentum.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 50Quality: How profitable and financially healthy the company is (higher = stronger). 62Growth: How fast revenue and earnings are growing (higher = faster). 39Momentum: How the share price has been trending recently (higher = stronger recent run). 38Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 61
Quick checks
What's strong
  • iconic, long-standing brands with deep consumer loyalty
  • healthy gross margin above forty percent
  • steady dividend payer for income-minded watchers
What to watch
  • further government taxes or health guidelines targeting sugary drinks
  • inflation pushing up transport and manufacturing overheads
  • intense competition from supermarket own-brand alternatives

What do A.G. BARR p.l.c.'s numbers mean?

P/E
15.5
Shows how many pounds investors are paying for every pound of current yearly profit.
Lower than most of the 50 Consumer Defensive shares we cover
Gross margin
40.5%
Tells us how much cash is left over after paying directly to make the drinks, before other business expenses.
Around the middle of the 59 Consumer Defensive shares we cover
Dividend yield
2.9%
The yearly cash payout to shareholders expressed as a percentage of the current share price.
Around the middle of the 59 Consumer Defensive shares we cover
Beta
0.4
Measures how jumpy the share price is compared to the wider stock market; a low number means it tends to stay calmer.

Does A.G. BARR p.l.c. pay a dividend?

Yes - A.G. BARR p.l.c. currently pays a dividend of about 2.9% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

What do the numbers say about A.G. BARR p.l.c.'s dividend?

There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.

Dividend yield2.9%The yearly dividend as a percentage of today's price. A very high figure often means the price has fallen because the market expects a cut, so a big yield is a question to look into, not a prize.
Payout ratio41%The share of profit paid out as dividends. A lower figure leaves headroom; near or above 100% means most or all of the profit is going out as dividends.
Dividend cover2.4×Profit divided by the dividend (the payout ratio the other way up). As a rough convention many income investors like around 2× or more; below 1× means the company paid out more than it earned that year.

Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.

When does A.G. BARR p.l.c. report earnings, and how did recent quarters go?

A.G. BARR p.l.c. is next scheduled to report on about 2026-09-22 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

More in Consumer Defensive

Altria GroupMcCormick & Company, IncorporatedThe Coca-Cola CompanyKenvue Inc.Philip Morris International Inc.Monster Beverage CorporationTarget CorporationPepsiCo, Inc.

What are the scenarios for A.G. BARR p.l.c.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£7£6£6today · £6▲ Bull · £7• Base · £7▼ Bear · £6in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +12%strong summer weather boosts soft drink sales volumes
Base
0% to +5%steady trading in line with previous expectations
Bear
-5% to -12%higher packaging or sugar costs squeeze profit margins

What are the pros and cons of A.G. BARR p.l.c.?

4bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case4
  • iconic, long-standing brands with deep consumer loyalty
  • healthy gross margin: The share of each £1 of sales left after the direct cost of making the product, before other running costs. Higher usually means more pricing power. above forty percent
  • steady dividend payer for income-minded watchers
  • lower market volatility than the wider stock exchange
The catch3
  • recent earnings showed a dip compared to the previous year
  • exposed to fluctuating costs for ingredients and packaging
  • heavily reliant on the competitive UK beverage market
Key risks3
  • further government taxes or health guidelines targeting sugary drinks
  • inflation pushing up transport and manufacturing overheads
  • intense competition from supermarket own-brand alternatives
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-02. Prices may be delayed and numbers can go stale - always double-check before acting.