The Clorox Company (CLX)
Clorox is a household name that makes the cleaning supplies, bin bags, and water filters found in cupboards across the world.
Is The Clorox Company a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Strong, recognisable household brands. Worth weighing: Very slow recent revenue growth. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has The Clorox Company actually fallen?
Over the last 2 years of daily prices, The Clorox Company fell as much as −49% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.
Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Successful expansion into new international markets.
Long-term decline in brand relevance or market share.
What does The Clorox Company do?
Clorox makes its money by selling everyday essentials like bleach, wipes, and charcoal for the barbecue. Because these are things people need regardless of the economy, the business is generally quite steady. Pay attention to how well they defend their profit margins against the rising costs of raw materials and shipping.
On our factor screen it looks strongest on value and income, and weakest on growth.
- ✓Pays a dividend - about 5.2% a year
- !Carries a lot of debt - roughly 48.8x its equity
- ✓Strong return on shareholder money (ROE 546%)
- Strong, recognisable household brands
- Defensive nature as people need cleaning products in all economic climates
- Consistent history of paying dividends to shareholders
- Growth screens low (20/100)
- Momentum screens low (26/100)
- Supply chain disruptions affecting product availability
- Inflation reducing the profit made on each item sold
- Changes in consumer preferences towards eco-friendly or alternative brands
What do The Clorox Company's numbers mean?
How much money does The Clorox Company make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does The Clorox Company pay a dividend?
Yes - The Clorox Company currently pays a dividend of about 5.2% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
What do the numbers say about The Clorox Company's dividend?
There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.
Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.
When does The Clorox Company report earnings, and how did recent quarters go?
The Clorox Company is next scheduled to report on about 2026-08-03 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-04-30 | $1.54 | $1.64 | Beat +6% |
| 2026-02-03 | $1.43 | $1.39 | Missed -3% |
| 2025-11-03 | $0.78 | $0.85 | Beat +9% |
| 2025-07-31 | $2.21 | $2.87 | Beat +30% |
| 2025-05-05 | $1.56 | $1.45 | Missed -7% |
| 2025-02-03 | $1.40 | $1.55 | Beat +11% |
Across the last 6 quarters here, The Clorox Company came in ahead of what analysts expected 4 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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PepsiCo, Inc.What are the scenarios for The Clorox Company?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of The Clorox Company?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Strong, recognisable household brands
- Defensive: A business whose demand holds up whatever the economy does - food, utilities, medicines. Steadier, though often slower-growing. nature as people need cleaning products in all economic climates
- Consistent history of paying dividends to shareholders
- Very slow recent revenue growth: How fast the company's sales grew versus a year ago.
- High competition from cheaper supermarket own-brand products
- Vulnerable to rising costs of plastic and chemicals
- Supply chain disruptions affecting product availability
- Inflation reducing the profit made on each item sold
- Changes in consumer preferences towards eco-friendly or alternative brands
The write-up's own warning lights — if these start happening, the case above changes.
- A significant, sustained drop in the dividend payout
- A major loss of market share to generic competitors
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.