Educational information, not financial advice or a personal recommendation. Not regulated by the FCA. Do your own research. Capital at risk.

Future plc (FUTR.L)

Communication Services Dividend payer

A digital publisher running hundreds of specialist magazines and websites, from technology to gaming.

£3.06
≈ 306p · London-listed shares are usually quoted in pence (GBX) elsewhere; the Almanac shows pounds (£1 = 100p).

Is Future plc a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: Owns a well-known stable of trusted hobbyist brands. Worth weighing: Revenues and earnings have both seen sharp double-digit drops. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.

No rating · no target price · nothing for sale here
Price-72.7%
52-week range-58% past year
£3.06
Low £2.62High £7.86
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Future plc
£273-73%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has Future plc actually fallen?

−75%

Over the last 2 years of daily prices, Future plc fell as much as −75% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.

Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£276.40M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
669.05K
Day range: The lowest and highest price the shares traded at during the latest day.
£3.02 – £3.19
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£2.62 – £7.86
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
8.3
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
5.6%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.32
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.32
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +2% past week · ▼ -58% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

strong niche communities create resilient subscription models

The bear case

permanent loss of audience to social media platforms

What does Future plc do?

This media group makes its money by combining online advertising, e-commerce referral fees, and magazine subscriptions across a massive portfolio of hobbyist and interest brands. Recent headlines show falling revenues and shrinking earnings, meaning the business has had to work hard to steady its ship as readers shift online and ad markets fluctuate. Keep a close eye on whether visitor numbers to their websites can stabilise, as that traffic is the engine room of their digital income.

VQGMI
Factor profile

On our factor screen it looks strongest on value and income, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 91Quality: How profitable and financially healthy the company is (higher = stronger). 42Growth: How fast revenue and earnings are growing (higher = faster). 6Momentum: How the share price has been trending recently (higher = stronger recent run). 8Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 74
Quick checks
What's strong
  • Value screens high (91/100)
  • Income screens high (74/100)
  • Owns a well-known stable of trusted hobbyist brands
  • Generates multiple streams of income including ads and affiliate fees
  • Trades at low valuation multiples compared to historical levels
What to watch
  • Growth screens low (6/100)
  • Momentum screens low (8/100)
  • Search engine algorithm updates could abruptly reduce website visitor numbers
  • Continued pressure on corporate ad spend could squeeze profits further
  • Print magazine readership is in structural long-term decline

What do Future plc's numbers mean?

P/E
8.3
Shows you are paying £8.30 for every pound of past yearly profit, which looks low compared to many other media businesses.
Lower than most of the 39 Communication Services shares we cover
Dividend yield
5.6%
The proportion of the share price paid out to shareholders as yearly cash dividends, though higher yields can sometimes reflect recent share price drops.
Higher than most of the 51 Communication Services shares we cover
Revenue growth (yoy)
-7.7%
Total money coming in shrank over the last year, highlighting the challenge of keeping readership and ad sales growing.
P/S
0.4
You pay less than 50 pence for every pound of total company sales, pointing to a market that currently has low expectations for the business.
Lower than most of the 51 Communication Services shares we cover

Does Future plc pay a dividend?

Yes - Future plc currently pays a dividend of about 5.6% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

What do the numbers say about Future plc's dividend?

There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.

Dividend yield5.6%The yearly dividend as a percentage of today's price. A very high figure often means the price has fallen because the market expects a cut, so a big yield is a question to look into, not a prize.
Payout ratio46%The share of profit paid out as dividends. A lower figure leaves headroom; near or above 100% means most or all of the profit is going out as dividends.
Dividend cover2.2×Profit divided by the dividend (the payout ratio the other way up). As a rough convention many income investors like around 2× or more; below 1× means the company paid out more than it earned that year.

Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.

When does Future plc report earnings, and how did recent quarters go?

Future plc is next scheduled to report on about 2026-12-02 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

More in Communication Services

The Trade Desk, Inc.Meta PlatformsAlphabet (Google)Alphabet (Google)Electronic Arts Inc.Omnicom Group Inc.Comcast CorporationVerizon Communications Inc.

What are the scenarios for Future plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£7£3£2today · £3▲ Bull · £4• Base · £3▼ Bear · £2in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +20%advertising spending picks up faster than expected
Base
-5% to +5%trading continues broadly in line with current conditions
Bear
-15% to -25%website traffic declines further, dragging down ad revenue

What are the pros and cons of Future plc?

4bull points
7bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case4
  • Owns a well-known stable of trusted hobbyist brands
  • Generates multiple streams of income including ads and affiliate fees
  • Trades at low valuation multiples compared to historical levels
  • Provides a notably high dividend payout on paper
The catch4
  • Revenues and earnings have both seen sharp double-digit drops
  • Highly sensitive to fluctuations in online advertising budgets
  • Faces intense competition for attention from free social media content
  • Significant recent share price drop indicates ongoing market caution
Key risks3
  • Search engine algorithm updates could abruptly reduce website visitor numbers
  • Continued pressure on corporate ad spend could squeeze profits further
  • Print magazine readership is in structural long-term decline
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-02. Prices may be delayed and numbers can go stale - always double-check before acting.