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Games Workshop Group PLC (GAW.L)

Consumer Cyclical High quality

Games Workshop is the British powerhouse behind Warhammer, designing and selling intricate tabletop miniatures and fantasy worlds to a global fanbase.

£191.20

Is Games Workshop Group PLC a good stock for a UK beginner?

The honest version: Games Workshop is the British powerhouse behind Warhammer, designing and selling intricate tabletop miniatures and fantasy worlds to a global fanbase.

No rating · no target price · nothing for sale here
Price+85.6%
52-week range+28% past year
£191.20
Low £140.70High £235.40
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Games Workshop Group PLC
£1,856+86%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£6.32B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
85.85K
Day range: The lowest and highest price the shares traded at during the latest day.
£191.20 – £197.10
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£140.70 – £235.40
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
30.7
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
2.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.93
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.93
Calm
Wild
Roughly in step with the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +0% past week · ▲ +28% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Warhammer becomes a major global entertainment franchise.

The bear case

A significant decline in the popularity of tabletop gaming.

What does Games Workshop Group PLC do?

Games Workshop creates the Warhammer universe, selling plastic model kits, paints, and rulebooks that fans assemble and paint themselves. Money flows from controlling the entire process, from design to manufacturing in Nottingham, and selling through their own shops and online. How well they keep their loyal community engaged while stretching the brand into films and TV shows is the thing that counts.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and momentum, and weakest on value.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 6Quality: How profitable and financially healthy the company is (higher = stronger). 87Growth: How fast revenue and earnings are growing (higher = faster). 37Momentum: How the share price has been trending recently (higher = stronger recent run). 42Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 32
Quick checks
What's strong
  • Quality screens high (87/100)
  • Strong brand loyalty with a dedicated global community
  • High profit margins due to in-house manufacturing
  • Unique intellectual property that is difficult to replicate
What to watch
  • Value screens low (6/100)
  • Changes in consumer tastes away from tabletop gaming
  • Rising costs of raw materials or energy for manufacturing
  • Potential failure of media projects to attract new fans

What do Games Workshop Group PLC's numbers mean?

P/E
32.1
This shows how much investors are currently willing to pay for every pound of the company's annual profit.
Gross margin
72.2%
This high percentage shows that the company keeps a large portion of its sales revenue after paying for the basic costs of making its products.
Return on equity
67.9%
This measures how efficiently the company uses the money invested by shareholders to generate profit, and a high number suggests they are very effective at this.
Dividend yield
1.7%
This is the annual cash payout to shareholders as a percentage of the share price, acting as a small bonus for holding the stock.

Does Games Workshop Group PLC pay a dividend?

Yes - Games Workshop Group PLC currently pays a dividend of about 2.0% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

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What are the scenarios for Games Workshop Group PLC?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£225£191£140today · £191▲ Bull · £206• Base · £191▼ Bear · £177in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Strong seasonal sales during the holiday period.
Base
-2% to +2%Steady demand for core hobby products.
Bear
-5% to -10%A temporary dip in consumer spending on non-essential hobbies.

What are the pros and cons of Games Workshop Group PLC?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong brand loyalty with a dedicated global community
  • High profit margins due to in-house manufacturing
  • Unique intellectual property that is difficult to replicate
The catch3
  • High valuation compared to typical consumer goods companies
  • Niche market focus may limit total growth potential
  • Reliance on discretionary spending during economic downturns
Key risks3
  • Changes in consumer tastes away from tabletop gaming
  • Rising costs of raw materials or energy for manufacturing
  • Potential failure of media projects to attract new fans
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.