Hasbro, Inc. (HAS)
Hasbro is a global play and entertainment giant behind iconic brands like Monopoly, Nerf, and Transformers, as well as the Wizards of the Coast gaming division.
Is Hasbro, Inc. a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Owns a portfolio of globally recognised, timeless brands. Worth weighing: Negative net margins suggest recent profitability challenges. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has Hasbro, Inc. actually fallen?
Over the last 2 years of daily prices, Hasbro, Inc. fell as much as −30% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.
Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Global brand dominance and digital transformation
Loss of relevance in a digital-first world
What does Hasbro, Inc. do?
For Hasbro, the money comes from selling physical toys and games, alongside licensing its famous characters for movies and digital experiences. A major part of their business is now Wizards of the Coast, which runs popular card games like Magic: The Gathering. Their balancing act between traditional toy sales and the high-profit digital gaming side of the house is what to watch.
On our factor screen it looks strongest on growth and momentum, and weakest on value.
- ✓Pays a dividend - about 3.0% a year
- ✓Growing - revenue up about 16% over the year
- ✓Very profitable - turns about 16% of sales into profit
- !Carries a lot of debt - roughly 5.3x its equity
- ✓Strong return on shareholder money (ROE 160%)
- Owns a portfolio of globally recognised, timeless brands
- High gross margins indicate strong pricing power
- Steady dividend payments provide income potential
- Heavy reliance on consumer discretionary spending
- Changing play habits of children towards digital platforms
- Potential for high inventory costs if toy trends shift quickly
What do Hasbro, Inc.'s numbers mean?
How much money does Hasbro, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Hasbro, Inc. pay a dividend?
Yes - Hasbro, Inc. currently pays a dividend of about 3.0% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
What do the numbers say about Hasbro, Inc.'s dividend?
There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.
Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.
When does Hasbro, Inc. report earnings, and how did recent quarters go?
Hasbro, Inc. is next scheduled to report on about 2026-10-22 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-21 | $1.13 | $1.28 | Beat +13% |
| 2026-05-13 | $1.13 | $1.47 | Beat +30% |
| 2026-02-10 | $0.95 | $1.51 | Beat +59% |
| 2025-10-23 | $1.63 | $1.68 | Beat +3% |
| 2025-07-23 | $0.77 | $1.30 | Beat +69% |
| 2025-04-24 | $0.67 | $1.04 | Beat +54% |
Across the last 6 quarters here, Hasbro, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Casey's General Stores, Inc.What are the scenarios for Hasbro, Inc.?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Hasbro, Inc.?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Owns a portfolio of globally recognised, timeless brands
- High gross margins indicate strong pricing power
- Steady dividend payments provide income potential
- Negative net margins suggest recent profitability challenges
- High price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio implies a premium valuation for assets
- Return on equity: How much profit the company makes for each £1 shareholders have put in. Higher usually means a more efficient business. is currently negative
- Heavy reliance on consumer discretionary spending
- Changing play habits of children towards digital platforms
- Potential for high inventory costs if toy trends shift quickly
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained return to positive net profit margins
- A significant decline in the popularity of core gaming franchises
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.