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Moonpig Group PLC (MOON.L)

Consumer Cyclical Balanced

Moonpig delivers personalised greeting cards and gifts straight through letterboxes across the UK.

£2.76

Is Moonpig Group PLC a good stock for a UK beginner?

The honest version: Moonpig delivers personalised greeting cards and gifts straight through letterboxes across the UK.

No rating · no target price · nothing for sale here
Price+26.4%
52-week range+27% past year
£2.76
Low £1.90High £2.83
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into Moonpig Group PLC
£1,264+26%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£814.47M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
1.25M
Day range: The lowest and highest price the shares traded at during the latest day.
£2.74 – £2.80
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£1.90 – £2.83
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
18.4
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
1.4%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.95
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.95
Calm
Wild
Roughly in step with the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +1% past week · ▲ +27% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Dominant market share solidifies, turning the platform into the undisputed go-to destination for all celebrations.

The bear case

Aggressive rivals steal market share and consumer habits shift permanently away from physical cards.

What does Moonpig Group PLC do?

Whenever someone forgets a birthday and desperately taps out a last-minute card on their phone with a funny photo inside, chances are they are using Moonpig or its sister brand Greetz. The company pockets money every time a card, bunch of flowers, or chocolate box is sent, essentially acting as a digital middleman for our social obligations. Keep an eye on whether people carry on spending on these little treats when household budgets get tight.

VQGMI
Factor profile

On our factor screen it looks strongest on momentum and quality, and weakest on value.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 54Quality: How profitable and financially healthy the company is (higher = stronger). 68Growth: How fast revenue and earnings are growing (higher = faster). 61Momentum: How the share price has been trending recently (higher = stronger recent run). 88Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 58
Quick checks
What's strong
  • Momentum screens high (88/100)
  • High gross margins showing strong pricing power on cards and gifts
  • Double-digit earnings growth keeping profits healthy
  • Strong mobile app usage driving repeat customer orders
What to watch
  • Postage strike disruptions or postal price hikes denting customer enthusiasm
  • Tougher competition from alternative online gift platforms and supermarkets
  • An economic downturn causing customers to cut back on cards and flowers

What do Moonpig Group PLC's numbers mean?

P/E
18.4
This shows you are paying £18.40 for every £1 of annual earnings the company currently makes.
Forward P/E
12.5
This drops to £12.50 if analysts' forecasts for next year's profits actually come true.
Gross margin
58.4%
For every pound taken in, nearly 60 pence is left over after paying the direct costs of printing and stock.
Dividend yield
1.4%
A modest yearly cash payout relative to the total value of the company's shares.
12-month price move
30.9%
The shares have climbed steadily over the past year as business performance picked up.

Does Moonpig Group PLC pay a dividend?

Yes - Moonpig Group PLC currently pays a dividend of about 1.4% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Cyclical

Booking HoldingsExpedia GroupeBay Inc.Hilton Worldwide Holdings Inc.Yum! Brands, Inc.Las Vegas Sands Corp.Marriott International, Inc.Casey's General Stores, Inc.

What are the scenarios for Moonpig Group PLC?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£3£3£2today · £3▲ Bull · £3• Base · £3▼ Bear · £2in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +20%Stronger than expected seasonal gifting demand over upcoming holidays.
Base
0% to +10%Steady day-to-day card sales matching current economic conditions.
Bear
-15% to -5%A sudden squeeze on consumer spending causes people to skip extra gifts.

What are the pros and cons of Moonpig Group PLC?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • High gross margins showing strong pricing power on cards and gifts
  • Double-digit earnings growth keeping profits healthy
  • Strong mobile app usage driving repeat customer orders
The catch3
  • Negative book value suggests liabilities outweigh physical assets on paper
  • Highly reliant on discretionary consumer spending
  • Exposed to rising delivery and paper costs
Key risks3
  • Postage strike disruptions or postal price hikes denting customer enthusiasm
  • Tougher competition from alternative online gift platforms and supermarkets
  • An economic downturn causing customers to cut back on cards and flowers
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: roe · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.