Moonpig Group PLC (MOON.L)
Moonpig delivers personalised greeting cards and gifts straight through letterboxes across the UK.
Is Moonpig Group PLC a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: High gross margins showing strong pricing power on cards and gifts. Worth weighing: Negative book value suggests liabilities outweigh physical assets on paper. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has Moonpig Group PLC actually fallen?
Over the last 2 years of daily prices, Moonpig Group PLC fell as much as −28% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.
Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Dominant market share solidifies, turning the platform into the undisputed go-to destination for all celebrations.
Aggressive rivals steal market share and consumer habits shift permanently away from physical cards.
What does Moonpig Group PLC do?
Whenever someone forgets a birthday and desperately taps out a last-minute card on their phone with a funny photo inside, chances are they are using Moonpig or its sister brand Greetz. The company pockets money every time a card, bunch of flowers, or chocolate box is sent, essentially acting as a digital middleman for our social obligations. Keep an eye on whether people carry on spending on these little treats when household budgets get tight.
On our factor screen it looks strongest on momentum and quality, and weakest on value.
- ✓Pays a dividend - about 1.4% a year
- ✓Growing - revenue up about 6% over the year
- Momentum screens high (88/100)
- High gross margins showing strong pricing power on cards and gifts
- Double-digit earnings growth keeping profits healthy
- Strong mobile app usage driving repeat customer orders
- Postage strike disruptions or postal price hikes denting customer enthusiasm
- Tougher competition from alternative online gift platforms and supermarkets
- An economic downturn causing customers to cut back on cards and flowers
What do Moonpig Group PLC's numbers mean?
Does Moonpig Group PLC pay a dividend?
Yes - Moonpig Group PLC currently pays a dividend of about 1.4% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
What do the numbers say about Moonpig Group PLC's dividend?
There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.
Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.
When does Moonpig Group PLC report earnings, and how did recent quarters go?
Moonpig Group PLC is next scheduled to report on about 2026-12-08 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
More in Consumer Cyclical
Booking Holdings
Expedia Group
eBay Inc.
Hilton Worldwide Holdings Inc.
Yum! Brands, Inc.
Las Vegas Sands Corp.
Marriott International, Inc.
Casey's General Stores, Inc.What are the scenarios for Moonpig Group PLC?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Moonpig Group PLC?
How many points the write-up makes each way — a balance check, not a score or verdict.
- High gross margins showing strong pricing power on cards and gifts
- Double-digit earnings growth keeping profits healthy
- Strong mobile app usage driving repeat customer orders
- Negative book value: A company's net assets - what it owns minus what it owes - per share. Price-to-book compares the share price to this figure. suggests liabilities outweigh physical assets on paper
- Highly reliant on discretionary consumer spending
- Exposed to rising delivery and paper costs
- Postage strike disruptions or postal price hikes denting customer enthusiasm
- Tougher competition from alternative online gift platforms and supermarkets
- An economic downturn causing customers to cut back on cards and flowers
The write-up's own warning lights — if these start happening, the case above changes.
- A sharp, unexpected drop in repeat app orders over consecutive quarters
- Consistently rising operational costs that crush profit margins
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.