NIKE, Inc. (NKE)
Nike is the world's largest athletic footwear and apparel brand, known for its iconic 'Swoosh' logo and partnerships with top-tier global athletes.
Is NIKE, Inc. a good stock for a UK beginner?
The honest version: Nike is the world's largest athletic footwear and apparel brand, known for its iconic 'Swoosh' logo and partnerships with top-tier global athletes.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Nike re-establishes its dominance in global sports fashion.
Long-term loss of brand relevance with younger generations.
What does NIKE, Inc. do?
Nike designs and sells shoes, clothing, and equipment for sports and everyday wear, making money by selling these goods through its own stores, website, and retail partners. While it remains a household name, the company is currently navigating a tricky period of slowing sales growth as it tries to refresh its product lineup and win back shoppers. The real question is whether their new product innovations can rekindle interest and steer sales back in the right direction.
On our factor screen it looks strongest on value and income, and weakest on momentum.
- ✓Pays a dividend - about 3.9% a year
- ✓Strong return on shareholder money (ROE 22%)
- Massive global brand recognition and loyalty
- Strong history of innovation in sports technology
- Solid dividend payments for income-focused investors
- Momentum screens low (9/100)
- Changing fashion trends that may leave current stock behind
- Economic downturns reducing consumer spending on non-essential items
- Supply chain disruptions affecting product availability
What do NIKE, Inc.'s numbers mean?
How much money does NIKE, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does NIKE, Inc. pay a dividend?
Yes - NIKE, Inc. currently pays a dividend of about 3.9% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
When does NIKE, Inc. report earnings, and how did recent quarters go?
NIKE, Inc. is next scheduled to report on about 2026-09-29 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-06-30 | $0.13 | $0.72 | Beat +466% |
| 2026-03-31 | $0.28 | $0.35 | Beat +24% |
| 2025-12-18 | $0.38 | $0.53 | Beat +41% |
| 2025-09-30 | $0.27 | $0.49 | Beat +81% |
| 2025-06-26 | $0.12 | $0.14 | Beat +14% |
| 2025-03-20 | $0.29 | $0.54 | Beat +86% |
Across the last 6 quarters here, NIKE, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Casey's General Stores, Inc.What are the scenarios for NIKE, Inc.?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of NIKE, Inc.?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Massive global brand recognition and loyalty
- Strong history of innovation in sports technology
- Solid dividend payments for income-focused investors
- Recent decline in year-over-year revenue
- High competition from both established and niche rivals
- Significant drop in share price over the last year
- Changing fashion trends that may leave current stock behind
- Economic downturns reducing consumer spending on non-essential items
- Supply chain disruptions affecting product availability
The write-up's own warning lights — if these start happening, the case above changes.
- Consistent return to positive revenue growth for several quarters
- A major, sustained shift in consumer preference away from athletic wear
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.