
On the Beach Group plc (OTB.L)
A British online beach holiday retailer that lets you mix and match flights and hotels without the traditional high street hustle.
Is On the Beach Group plc a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Asset-light business model keeping traditional overheads low. Worth weighing: Recent revenue shrank by over twelve percent year-on-year. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.
Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has On the Beach Group plc actually fallen?
Over the last 2 years of daily prices, On the Beach Group plc fell as much as −56% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.
Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
The brand captures a significantly larger slice of the UK beach holiday market.
Structural shifts in consumer holiday habits permanently damage demand.
What does On the Beach Group plc do?
On the Beach sends sun-seekers abroad by bundling low-cost flights with hotel stays through its digital platform. It makes its money by taking a slice of these holiday packages, though recent shifting travel habits have seen its top-line revenue dip. You will want to keep a close eye on how well they protect their profit margins while consumer spending remains under pressure.
On our factor screen it looks strongest on quality and income, and weakest on growth.
- ✓Pays a dividend - about 2.1% a year
- !Revenue slipped about 12% over the year
- !Thin profits - turns only about 3% of sales into profit
- ✓Low debt - a sturdier balance sheet
- Asset-light business model keeping traditional overheads low
- Forward earnings multiple looks cheaper than historic numbers
- Recognisable household brand in the UK leisure market
- Growth screens low (6/100)
- Vulnerable to sudden squeezes in household disposable income
- Higher share price volatility than the wider market due to a beta above one
- Heavy reliance on sunshine and peak summer booking windows
What do On the Beach Group plc's numbers mean?
Does On the Beach Group plc pay a dividend?
Yes - On the Beach Group plc currently pays a dividend of about 2.1% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.
What do the numbers say about On the Beach Group plc's dividend?
There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.
Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.
When does On the Beach Group plc report earnings, and how did recent quarters go?
On the Beach Group plc is next scheduled to report on about 2026-12-01 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
More in Consumer Cyclical
What are the scenarios for On the Beach Group plc?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of On the Beach Group plc?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Asset-light business model keeping traditional overheads low
- Forward earnings multiple looks cheaper than historic numbers
- Recognisable household brand in the UK leisure market
- Recent revenue shrank by over twelve percent year-on-year
- Thin net profit margin leaves little room for operational error
- Share price has dropped significantly over the past twelve months
- Vulnerable to sudden squeezes in household disposable income
- Higher share price volatility than the wider market due to a beta above one
- Heavy reliance on sunshine and peak summer booking windows
The write-up's own warning lights — if these start happening, the case above changes.
- Consecutive quarters of accelerating revenue decline
- A permanent collapse in net profit margins below one percent
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.