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THG Plc (THG.L)

Consumer Cyclical Out of favour

THG sells beauty products online and rents out its website-building technology to other big brands.

£0.30

Is THG Plc a good stock for a UK beginner?

The honest version: THG sells beauty products online and rents out its website-building technology to other big brands.

No rating · no target price · nothing for sale here
Price-54.4%
52-week range-2% past year
£0.30
Low £0.26High £0.53
Where today's price sits versus its past year - context, not a signal.
If you had put £1,000 into THG Plc
£456-54%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
£480.82M
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
4.02M
Day range: The lowest and highest price the shares traded at during the latest day.
£0.30 – £0.31
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
£0.26 – £0.53
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
2.46
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 2.46
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +1% past week · ▼ -2% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

The tech software division scales successfully into a major global operation.

The bear case

Persistent unprofitability weighs heavily on market confidence.

What does THG Plc do?

Shoppers across the globe pay THG for skincare and makeup through websites like LookFantastic, while other massive retailers pay them to run their digital storefronts and warehouses. The money rolls in from two very different streams: selling pots of cream directly to the public and leasing out complex tech logistics. Keeping an eye on whether their tech division can win enough big corporate clients to lift the wider group out of its losses is the crucial puzzle for onlookers.

VQGMI
Factor profile

On our factor screen it looks strongest on value and growth, and weakest on income.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 67Quality: How profitable and financially healthy the company is (higher = stronger). 24Growth: How fast revenue and earnings are growing (higher = faster). 40Momentum: How the share price has been trending recently (higher = stronger recent run). 13Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 10
Quick checks
What's strong
  • Established global footprint in online beauty retail
  • Proprietary technology platform with appeal to other brands
  • Reasonable valuation relative to total yearly sales
What to watch
  • Quality screens low (24/100)
  • Momentum screens low (13/100)
  • Income screens low (10/100)
  • Consumer discretionary spending could remain under pressure
  • Intense competition in the online beauty sector

What do THG Plc's numbers mean?

Forward P/E
-17.6
A negative number happens because the company isn't currently expected to make an annual profit.
P/S
0.3
The stock market values the entire business at roughly a third of its total yearly sales.
Gross margin
40.7%
For every pound of goods sold, about forty pence remains after covering the direct cost of making or buying the items.
Revenue growth (yoy)
3.4%
Total yearly revenue ticked up by a modest three and a bit percent compared to the previous period.
Beta
2.5
This share price tends to bounce around a lot more wildly than the wider stock market.

Does THG Plc pay a dividend?

No - THG Plc doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

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What are the scenarios for THG Plc?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

£1£0£0today · £0▲ Bull · £0• Base · £0▼ Bear · £0in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +20%Stronger festive retail sales boost confidence.
Base
-5% to +5%Trading continues largely in line with modest current expectations.
Bear
-15% to -25%Weaker consumer spending squeezes profit margins.

What are the pros and cons of THG Plc?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Established global footprint in online beauty retail
  • Proprietary technology platform with appeal to other brands
  • Reasonable valuation relative to total yearly sales
The catch3
  • History of patchy overall profitability
  • Negative return on equity reflects shareholder wealth usage struggles
  • High volatility makes for a bumpy ride
Key risks3
  • Consumer discretionary spending could remain under pressure
  • Intense competition in the online beauty sector
  • Execution risks surrounding corporate restructuring plans
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: GBP · flags: pe, earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.