THG Plc (THG.L)
THG sells beauty products online and rents out its website-building technology to other big brands.
Is THG Plc a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Established global footprint in online beauty retail. Worth weighing: History of patchy overall profitability. Below, we lay out what it does, what its numbers mean, and the honest risks, so you can decide for yourself.
Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has THG Plc actually fallen?
Over the last 2 years of daily prices, THG Plc fell as much as −65% from a high to a later low. Drops of this size are a normal part of owning a share - worth knowing in advance, so a dip doesn't come as a shock.
Worst peak-to-trough fall in the daily closing price over the period we hold. Past falls are not a forecast - it can fall further, or recover.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
The tech software division scales successfully into a major global operation.
Persistent unprofitability weighs heavily on market confidence.
What does THG Plc do?
Shoppers across the globe pay THG for skincare and makeup through websites like LookFantastic, while other massive retailers pay them to run their digital storefronts and warehouses. The money rolls in from two very different streams: selling pots of cream directly to the public and leasing out complex tech logistics. Keeping an eye on whether their tech division can win enough big corporate clients to lift the wider group out of its losses is the crucial puzzle for onlookers.
On our factor screen it looks strongest on value and growth, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 3% over the year
- Established global footprint in online beauty retail
- Proprietary technology platform with appeal to other brands
- Reasonable valuation relative to total yearly sales
- Quality screens low (24/100)
- Momentum screens low (15/100)
- Income screens low (9/100)
- Consumer discretionary spending could remain under pressure
- Intense competition in the online beauty sector
What do THG Plc's numbers mean?
Does THG Plc pay a dividend?
No - THG Plc doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
When does THG Plc report earnings, and how did recent quarters go?
THG Plc is next scheduled to report on about 2026-09-10 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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Casey's General Stores, Inc.What are the scenarios for THG Plc?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of THG Plc?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Established global footprint in online beauty retail
- Proprietary technology platform with appeal to other brands
- Reasonable valuation relative to total yearly sales
- History of patchy overall profitability
- Negative return on equity: How much profit the company makes for each £1 shareholders have put in. Higher usually means a more efficient business. reflects shareholder wealth usage struggles
- High volatility makes for a bumpy ride
- Consumer discretionary spending could remain under pressure
- Intense competition in the online beauty sector
- Execution risks surrounding corporate restructuring plans
The write-up's own warning lights — if these start happening, the case above changes.
- Sustained delivery of positive net profit over multiple quarters
- Major new enterprise clients signing up for the technology platform
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.