Your privacy, and the terms of this site
The short version: this site has no accounts, asks for nothing, and stores nothing about you on a server. There is no sign-up, no newsletter, no advertising and no tracking across other websites. What follows is that in full, plus the terms you are reading it under.
What we collect about you
Nothing that identifies you. There is no login, no contact form and no comment box, so there is nothing for you to hand over and nothing for us to keep.
We do measure how many people visit and which pages they read, using Cloudflare Web Analytics. It is cookieless and it does not build a profile of you or follow you to other sites. It records a page address, a rough country, and the general kind of device and browser. It does not record anything that singles you out.
We never pass on, share or trade data, because there is none to pass on.
Cookies
This site sets no cookies. That is why you have not seen a cookie banner: there is nothing to ask you to agree to.
Three things are saved in your own browser's local storage, on your device only: the names on your watchlist, anything in your practice pie, and whether you chose light or dark. They never leave your device and we cannot read them. Clearing your browser data removes them, and nothing here breaks if you do.
The tools on this site
Every calculator, the screener and the account comparison run entirely in your browser. The numbers you type are never sent anywhere, are not saved, and are gone when you close the tab. There is no server here to send them to: the whole site is static files.
Other companies involved
The site is hosted by Cloudflare, which handles the traffic and provides the analytics described above. Share and fund figures come from public market data and company filings. Company logos are stored on this site rather than loaded from elsewhere, so no third party learns which pages you look at.
Where we link out, to gov.uk, HMRC, MoneyHelper, the FCA Register or a provider's own site, that site has its own privacy policy and its own rules. We have no relationship with any of them and no money changes hands.
Your rights
UK GDPR gives you the right to see what an organisation holds about you, to correct it, and to have it deleted. We hold nothing about you, so there is nothing to show, correct or delete, and no request is needed.
If you think that is wrong, or you want to ask about any of this, get in touch and we will answer. You can also complain to the Information Commissioner's Office at ico.org.uk.
Terms of use
Everything on this site is general information and education about how investing and the UK tax rules work. It is not financial advice, and it is not a personal recommendation about what to do with your money.
Sterling Almanac is not authorised or regulated by the Financial Conduct Authority. We do not arrange investments, hold anyone's money, or receive commission, affiliate payments or any other money from any provider mentioned here.
The value of investments can fall as well as rise and you can get back less than you put in. Past performance tells you nothing reliable about the future. Tax rules depend on your circumstances and can change.
We work hard on accuracy and say where every figure comes from and when it was checked, but market data and tax rules change, and pages can go out of date. Always check anything that matters against the primary source, and consider speaking to a regulated adviser about your own situation.
Changes to this page
This page was last reviewed on 5 August 2026. If the site ever gains accounts, a newsletter, advertising or anything else that changes the answers above, this page gets updated in the same breath, not afterwards.
Where these figures come from
The rules and allowances on this page come from the official sources below. Tax rules change, so check the source for the current position.
- ICO: UK GDPR guidance for the public your data rights, and how to complain
- Cloudflare Web Analytics privacy the cookieless measurement used on this site
- FCA Register check whether any firm is authorised
Last reviewed 3 August 2026. We re-check the rules and figures on this page when they change.