Affirm Holdings, Inc. (AFRM)
Affirm lets shoppers split online purchases into bite-sized chunks, making money from merchant fees and interest.
Is Affirm Holdings, Inc. a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Rapid revenue growth of nearly 33%. Worth weighing: No dividend paid out to shareholders.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does Affirm Holdings, Inc. do?
When shoppers checkout online, Affirm offers to split the bill into regular instalments rather than paying all at once. Merchants pay Affirm a fee to offer this service because it helps tempt hesitant buyers, and sometimes shoppers pay interest too. The crucial detail to keep an eye on is whether shoppers keep paying back their loans on time without falling behind.
On our factor screen it looks strongest on growth and momentum, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 33% over the year
- !High P/E of 70 - big growth is already priced in
- !Carries a lot of debt - roughly 2.4x its equity
- Growth screens high
- Income screens low
Does Affirm Holdings, Inc. pay a dividend?
No - Affirm Holdings, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
What do Affirm Holdings, Inc.'s numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-11. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has Affirm Holdings, Inc. actually fallen?
Over the last 2 years of daily prices, Affirm Holdings, Inc. fell as much as −56% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Who owns Affirm Holdings, Inc.?
About 89% of Affirm Holdings, Inc., or about 89 in every 100 shares, is held by big institutions such as pension and index funds, and company insiders hold about 4%. The rest, roughly 7%, is held by the public and smaller investors.
What this does and doesn't tell you
This is a recent snapshot of the share register, and it moves. We don't read anything into who owns what - a high institutional share is common for any large listed company and is not a signal about it.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does Affirm Holdings, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Where does each £100 of Affirm Holdings, Inc.'s sales go?
A rough split of the latest full-year figures: of every £100 of sales, about £52 covers making the product or service, £38 goes on running costs, tax and interest, and about £10 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.
When does Affirm Holdings, Inc. report earnings, and how did recent quarters go?
Affirm Holdings, Inc. is next scheduled to report on about 2026-11-05 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-08-27 | $0.35 | $4.63 | Beat +1234% |
| 2026-05-07 | $0.73 | $0.62 | Missed -15% |
| 2026-02-05 | $0.84 | $0.72 | Missed -14% |
| 2025-11-06 | $0.62 | $0.61 | Missed -1% |
| 2025-08-28 | $0.43 | $0.53 | Beat +22% |
| 2025-05-08 | $0.40 | $0.19 | Missed -52% |
Across the last 6 quarters here, Affirm Holdings, Inc. came in ahead of what analysts expected 2 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for Affirm Holdings, Inc.?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
Instalment payments become the default checkout method globally.
Heavy regulation or fierce bank competition crushes margins.
What are the pros and cons of Affirm Holdings, Inc.?
A balance check, not a score or verdict.
- Rapid revenue growth: How fast the company's sales grew versus a year ago. of nearly 33%
- Positive net profit margin showing recent profitability
- Strong partnerships with major online retailers
- No dividend paid out to shareholders
- High share price volatility indicated by a large beta
- Exposed to economic downturns via consumer borrowing
- Shoppers failing to repay loans on time
- Strict new rules from regulators regarding short-term credit
- Intense competition from banks and other tech firms
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained spike in loan default rates
- Major retail partners dropping the service for competitors
Common questions about Affirm Holdings, Inc.
Does Affirm Holdings, Inc. pay a dividend?
No - Affirm Holdings, Inc. does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.
When does Affirm Holdings, Inc. report earnings next?
Affirm Holdings, Inc. is next scheduled to report results on about 2026-11-05. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
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This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.