AppLovin Corporation (APP)
AppLovin is a tech company that helps mobile app developers find new users and make money from their apps through clever advertising software.
Is AppLovin Corporation a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Extremely high profit margins showing a very efficient business model. Worth weighing: High share price volatility compared to the rest of the market.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does AppLovin Corporation do?
AppLovin provides the digital plumbing that connects mobile app creators with the right audience, helping them show ads that people actually want to click. It earns its keep by taking a slice of the advertising spend that flows through its platform. The engine driving their recent growth is how well their artificial intelligence tools continue to improve at matching ads to users.
On our factor screen it looks strongest on growth and quality, and weakest on momentum.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 53% over the year
- ✓Very profitable - turns about 65% of sales into profit
- ✓Strong return on shareholder money (ROE 204%)
- Quality screens high
- Growth screens high
- Momentum screens low
- Income screens low
Does AppLovin Corporation pay a dividend?
No - AppLovin Corporation doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
Does AppLovin Corporation have more cash or more debt?
It holds about $3.05B in cash against about $3.52B of debt - so it has net debt of about $461.77M. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.
From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.
What do AppLovin Corporation's numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-10. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has AppLovin Corporation actually fallen?
Over the last 2 years of daily prices, AppLovin Corporation fell as much as −59% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Who owns AppLovin Corporation?
About 75% of AppLovin Corporation, or about 75 in every 100 shares, is held by big institutions such as pension and index funds, and company insiders hold about 14%. The rest, roughly 11%, is held by the public and smaller investors.
What this does and doesn't tell you
This is a recent snapshot of the share register, and it moves. We don't read anything into who owns what - a high institutional share is common for any large listed company and is not a signal about it.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does AppLovin Corporation make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Where does each £100 of AppLovin Corporation's sales go?
A rough split of the latest full-year figures: of every £100 of sales, about £12 covers making the product or service, £23 goes on running costs, tax and interest, and about £65 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.
When does AppLovin Corporation report earnings, and how did recent quarters go?
AppLovin Corporation is next scheduled to report on about 2026-11-04 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-05-06 | $3.64 | $3.76 | Beat +3% |
| 2026-02-11 | $3.11 | $3.48 | Beat +12% |
| 2025-11-05 | $2.53 | $2.55 | In line |
| 2025-08-06 | $2.32 | $2.36 | Beat +2% |
| 2025-05-07 | $1.96 | $2.38 | Beat +22% |
| 2025-02-12 | $1.83 | $2.07 | Beat +13% |
Across the last 6 quarters here, AppLovin Corporation came in ahead of what analysts expected 5 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for AppLovin Corporation?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
Becoming the dominant infrastructure for mobile app monetization
Technological obsolescence or major regulatory crackdowns
What are the pros and cons of AppLovin Corporation?
A balance check, not a score or verdict.
- Extremely high profit margins showing a very efficient business model
- Rapid revenue and earnings growth
- Strong position in the growing mobile advertising market
- High share price volatility compared to the rest of the market
- No dividend payments for those looking for regular income
- Very high price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio suggests the market values the company's future potential far above its physical assets
- Heavy reliance on the mobile gaming industry
- Potential for new privacy rules to limit how ads are targeted
- Intense competition from massive global technology companies
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained drop in quarterly revenue growth
- Evidence that their AI technology is losing its competitive edge
Common questions about AppLovin Corporation
Does AppLovin Corporation pay a dividend?
No - AppLovin Corporation does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.
When does AppLovin Corporation report earnings next?
AppLovin Corporation is next scheduled to report results on about 2026-11-04. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
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This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.