Educational information, not financial advice or a personal recommendation. Not regulated by the FCA. Do your own research. Capital at risk.
Sterling AlmanacExploreStart hereFind your fitGlossaryCompareMy ListMy PieEarnings calendarSupport

Bilibili Inc. (BILI)

Communication Services Out of favour

Bilibili is a popular Chinese online platform where young people gather to watch videos, play games, and share content in a community-focused environment.

$19.10

Is Bilibili Inc. a good stock for a UK beginner?

The honest version: Bilibili is a popular Chinese online platform where young people gather to watch videos, play games, and share content in a community-focused environment.

No rating · no target price · nothing for sale here
Price+25.4%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-28% past year
$19.10
Low $15.79High $36.40
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Bilibili Inc.
$1,254+25%

Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$7.99B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
2.98M
Day range: The lowest and highest price the shares traded at during the latest day.
$18.53 – $19.13
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$15.79 – $36.40
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
37.5
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
0.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.69
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.69
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -3% past week · ▼ -28% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Bilibili becomes the dominant lifestyle platform for China's youth, driving massive scale.

The bear case

Failure to find a sustainable path to significant, long-term profitability.

What does Bilibili Inc. do?

Think of Bilibili as a mix of YouTube and a social network, specifically tailored for China's younger generation who love anime, gaming, and creative videos. Virtual items for games, premium memberships, and advertisements shown to its massive user base are the three streams that generate income. Much depends on whether their popularity can become consistent, long-term profit while they balance growth against keeping their community happy.

VQGMI
Factor profile

On our factor screen it looks strongest on value and growth, and weakest on income.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 70Quality: How profitable and financially healthy the company is (higher = stronger). 38Growth: How fast revenue and earnings are growing (higher = faster). 38Momentum: How the share price has been trending recently (higher = stronger recent run). 25Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 16
Quick checks
What's strong
  • Value screens high (70/100)
  • Strong brand loyalty among a younger, highly engaged demographic.
  • Diverse revenue streams including gaming, ads, and subscriptions.
  • Lower volatility compared to the broader market as indicated by the beta.
What to watch
  • Momentum screens low (25/100)
  • Income screens low (16/100)
  • Strict and unpredictable regulatory environment in China.
  • Potential for changing tastes among the younger user base.
  • Reliance on the gaming industry, which can be hit-or-miss.

What do Bilibili Inc.'s numbers mean?

P/E
37.3
This shows how much investors are currently paying for every pound of the company's profit, reflecting high expectations for future growth.
P/S
0.2
This compares the company's total market value to its yearly sales, suggesting the market currently values the business at a small fraction of its total revenue.
Net margin
4.6%
This is the slice of every pound of revenue that actually stays in the company's pocket as profit after all bills are paid.
Beta
0.7
This measures how much the share price tends to jump around compared to the wider market; a number below 1 suggests it is generally less volatile than the average stock.

How much money does Bilibili Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
CNY 0CNY 2.08BCNY 4.16BCNY 6.24BCNY 8.32BQ1 25Q2 25Q3 25Q4 25Q1 26
Gross margin
36.8%
Net margin
4.6%
Return on equity
9.4%

Does Bilibili Inc. pay a dividend?

No - Bilibili Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

More in Communication Services

Meta PlatformsAlphabet (Google)Alphabet (Google)Electronic Arts Inc.Omnicom Group Inc.Comcast CorporationVerizon Communications Inc.AT&T Inc.

What are the scenarios for Bilibili Inc.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$35$19$14today · $19▲ Bull · $21• Base · $19▼ Bear · $16in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+10% to +15%Stronger than expected advertising revenue in the next quarter.
Base
-5% to +5%Steady user growth with no major changes to the current business model.
Bear
-10% to -20%Increased competition from other Chinese video platforms eating into market share.

What are the pros and cons of Bilibili Inc.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong brand loyalty among a younger, highly engaged demographic.
  • Diverse revenue streams including gaming, ads, and subscriptions.
  • Lower volatility compared to the broader market as indicated by the beta.
The catch3
  • Struggling to consistently turn revenue into significant net profit.
  • Operates in a highly competitive and crowded Chinese digital market.
  • No dividend payments for those looking for regular income.
Key risks3
  • Strict and unpredictable regulatory environment in China.
  • Potential for changing tastes among the younger user base.
  • Reliance on the gaming industry, which can be hit-or-miss.
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: earnings_growth · Charts by TradingView Lightweight Charts™
Found this useful? The Almanac is free and ad-free - a coffee keeps it that way.Support →

Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.