eBay Inc. (EBAY)
eBay is a global online marketplace that connects millions of buyers and sellers, acting as a digital middleman for everything from vintage finds to car parts.
Is eBay Inc. a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: High profit margins due to the digital-only business model. Worth weighing: Faces intense competition from both general retailers and niche apps.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does eBay Inc. do?
eBay makes its money by taking a small cut of the transactions that happen on its platform, rather than owning the items itself. It focuses on being a go-to spot for enthusiasts and collectors, moving away from the 'everything store' model of its competitors. Watch how well eBay keeps users coming back to the site in a world where online shopping options are endless.
On our factor screen it looks strongest on growth and quality, and weakest on value.
- ✓Pays a dividend - about 1.1% a year
- ✓Growing - revenue up about 15% over the year
- ✓Very profitable - turns about 19% of sales into profit
- !Carries a lot of debt - roughly 1.5x its equity
- ✓Strong return on shareholder money (ROE 47%)
- Growth screens high
- —
Does eBay Inc. pay a dividend?
Yes - eBay Inc. currently pays a dividend of about 1.1% a year, which is £12 a year for every £1,000 invested (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it. An ISA doesn't shelter the US tax on this one →
What do the numbers say about eBay Inc.'s dividend?
There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.
Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.
Most recent ex-dividend date: 29 May 2026. To receive a dividend you must already own the shares before the ex-dividend date; become a holder on or after it and the previous owner keeps that payment. Why the price usually falls that morning →
Does eBay Inc. have more cash or more debt?
It holds about $3.31B in cash against about $7.14B of debt - so it has net debt of about $3.83B. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.
From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.
What do eBay Inc.'s numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-11. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has eBay Inc. actually fallen?
Over the last 2 years of daily prices, eBay Inc. fell as much as −21% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does eBay Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Where does each £100 of eBay Inc.'s sales go?
A rough split of the latest full-year figures: of every £100 of sales, about £28 covers making the product or service, £53 goes on running costs, tax and interest, and about £19 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.
When does eBay Inc. report earnings, and how did recent quarters go?
eBay Inc. is next scheduled to report on about 2026-11-04 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-04-29 | $1.58 | $1.66 | Beat +5% |
| 2026-02-18 | $1.35 | $1.41 | Beat +4% |
| 2025-10-29 | $1.33 | $1.36 | Beat +2% |
| 2025-07-30 | $1.30 | $1.37 | Beat +6% |
| 2025-04-30 | $1.34 | $1.38 | Beat +3% |
| 2025-02-26 | $1.20 | $1.25 | Beat +4% |
Across the last 6 quarters here, eBay Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for eBay Inc.?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
eBay successfully cements its position as the primary hub for the circular economy.
Long-term decline in platform relevance as shopping habits shift elsewhere.
What are the pros and cons of eBay Inc.?
A balance check, not a score or verdict.
- High profit margins due to the digital-only business model
- Strong brand recognition as a pioneer in online auctions
- Efficient use of shareholder capital as shown by high returns
- Faces intense competition from both general retailers and niche apps
- High share price volatility compared to the wider market
- Relies heavily on consumer discretionary spending which can be fickle
- Changes in online advertising costs could hurt seller activity
- Potential for regulatory scrutiny regarding online marketplaces
- Economic downturns often lead to reduced spending on non-essential goods
The write-up's own warning lights — if these start happening, the case above changes.
- A significant, sustained drop in the number of active buyers on the platform
- A major shift in the company's strategy away from its core marketplace business
Common questions about eBay Inc.
Does eBay Inc. pay a dividend?
Yes - eBay Inc. currently pays a dividend of about 1.1% a year. Dividends are a share of profit paid to holders; the yield moves with the price and payouts can be cut.
When does eBay Inc. report earnings next?
eBay Inc. is next scheduled to report results on about 2026-11-04. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
More in Consumer Cyclical
Hilton Worldwide Holdings Inc.
Yum! Brands, Inc.
Las Vegas Sands Corp.
Marriott International, Inc.
Casey's General Stores, Inc.
Ross Stores, Inc.
Ralph Lauren Corporation
Royal Caribbean Cruises Ltd.Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.