e.l.f. Beauty, Inc. (ELF)
e.l.f. Beauty is a budget-friendly cosmetics brand that sells affordable, cruelty-free makeup and skincare products primarily through mass-market retailers.
Is e.l.f. Beauty, Inc. a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Strong brand appeal with younger demographics. Worth weighing: Currently not generating a consistent net profit.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does e.l.f. Beauty, Inc. do?
e.l.f. makes its money by selling high-quality beauty products at very low prices, often mimicking expensive luxury brands to appeal to younger, trend-conscious shoppers. They rely heavily on social media marketing and partnerships with major retailers to keep their products in front of customers. Whether they can keep growing sales quickly enough to justify their high valuation, while managing the costs of rapid expansion, is what to follow here.
On our factor screen it looks strongest on growth and momentum, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 36% over the year
- !High P/E of 97 - big growth is already priced in
- Growth screens high
- Value screens low
- Income screens low
Does e.l.f. Beauty, Inc. pay a dividend?
No - e.l.f. Beauty, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
Does e.l.f. Beauty, Inc. have more cash or more debt?
It holds about $344.24M in cash against about $929.30M of debt - so it has net debt of about $585.06M. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.
From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.
What do e.l.f. Beauty, Inc.'s numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-11. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has e.l.f. Beauty, Inc. actually fallen?
Over the last 2 years of daily prices, e.l.f. Beauty, Inc. fell as much as −71% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does e.l.f. Beauty, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
When does e.l.f. Beauty, Inc. report earnings, and how did recent quarters go?
e.l.f. Beauty, Inc. is next scheduled to report on about 2026-11-04 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-05-20 | $0.29 | $0.32 | Beat +12% |
| 2026-02-04 | $0.72 | $1.24 | Beat +71% |
| 2025-11-05 | $0.57 | $0.68 | Beat +20% |
| 2025-08-06 | $0.84 | $0.89 | Beat +6% |
| 2025-05-28 | $0.72 | $0.78 | Beat +8% |
| 2025-02-06 | $0.76 | $0.74 | Missed -3% |
Across the last 6 quarters here, e.l.f. Beauty, Inc. came in ahead of what analysts expected 5 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for e.l.f. Beauty, Inc.?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
Becoming a dominant global player in the mass-market beauty space.
The brand loses its 'cool' factor and fails to innovate.
What are the pros and cons of e.l.f. Beauty, Inc.?
A balance check, not a score or verdict.
- Strong brand appeal with younger demographics
- High gross margins suggest efficient product pricing
- Rapid revenue growth: How fast the company's sales grew versus a year ago. shows clear market demand
- Currently not generating a consistent net profit
- High share price volatility compared to the broader market
- No dividend payments for shareholders
- Heavy reliance on social media trends which can change quickly
- Intense competition from other affordable beauty brands
- Potential for supply chain disruptions affecting product availability
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained decline in year-over-year revenue growth
- A shift in consumer preference away from budget-friendly beauty products
Common questions about e.l.f. Beauty, Inc.
Does e.l.f. Beauty, Inc. pay a dividend?
No - e.l.f. Beauty, Inc. does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.
When does e.l.f. Beauty, Inc. report earnings next?
e.l.f. Beauty, Inc. is next scheduled to report results on about 2026-11-04. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
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This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.