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Hasbro, Inc. (HAS)

Consumer Cyclical BalancedS&P 500

Hasbro is a global play and entertainment giant behind iconic brands like Monopoly, Nerf, and Transformers, as well as the Wizards of the Coast gaming division.

$91.54

Is Hasbro, Inc. a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: Owns a portfolio of globally recognised, timeless brands. Worth weighing: Negative net margins suggest recent profitability challenges.

No rating · no target price · nothing for sale here
Price+45.1%
= past earnings-report date
Priced in USD. As a UK investor your £ return also moves with the pound-to-dollar exchange rate, even inside an ISA - a stronger pound can trim your £ gains and a weaker pound can add to them, whatever the share price itself does.
52-week range+20% past year
$91.54
Low $69.50High $106.98
Where today's price sits versus its past year - context, not a signal.

Is this normal for this company?

Each figure against the range this same company has produced recently. Neither end of a range is the good end.

Price to earnings
15.4now
14.918.8

Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.

Net profit margin
14.1%now
-87.3%19.8%

Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.

How these ranges are built

Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.

What does Hasbro, Inc. do?

For Hasbro, the money comes from selling physical toys and games, alongside licensing its famous characters for movies and digital experiences. A major part of their business is now Wizards of the Coast, which runs popular card games like Magic: The Gathering. Their balancing act between traditional toy sales and the high-profit digital gaming side of the house is what to watch.

On our factor screen it looks strongest on growth and momentum, and weakest on value.

Quick checks

Does Hasbro, Inc. pay a dividend?

Yes - Hasbro, Inc. currently pays a dividend of about 3.0% a year, which is £30 a year for every £1,000 invested (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it. An ISA doesn't shelter the US tax on this one →

What do the numbers say about Hasbro, Inc.'s dividend?

There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.

Dividend yield3.0%£30 a year for every £1,000 invested. The yearly dividend as a percentage of today's price. A very high figure often means the price has fallen because the market expects a cut, so a big yield is a question to look into, not a prize.
Payout ratio50%about 50 in every 100 pounds of profit. The share of profit paid out as dividends. A lower figure leaves headroom; near or above 100% means most or all of the profit is going out as dividends.
Dividend cover2.0×Profit divided by the dividend (the payout ratio the other way up). As a rough convention many income investors like around 2× or more; below 1× means the company paid out more than it earned that year.

Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.

Most recent ex-dividend date: 1 Jun 2026. To receive a dividend you must already own the shares before the ex-dividend date; become a holder on or after it and the previous owner keeps that payment. Why the price usually falls that morning →

Does Hasbro, Inc. have more cash or more debt?

It holds about $1.38B in cash against about $3.88B of debt - so it has net debt of about $2.50B. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.

From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.

What do Hasbro, Inc.'s numbers mean?

Forward P/E
14.87
This shows how much you are paying for each pound of expected future earnings; a lower number suggests the market is currently pricing in more modest growth expectations.
Around the middle of the 122 Consumer Cyclical shares we cover
Gross Margin
63.8%
This tells us that for every pound of toys sold, over 60 pence remains after covering the basic costs of making the products.
Higher than most of the 122 Consumer Cyclical shares we cover
Dividend Yield
3.0%
This is the annual cash payout to shareholders as a percentage of the share price, acting as a potential income stream for those holding the stock.
Higher than most of the 122 Consumer Cyclical shares we cover
Beta
0.5
A beta of 0.5 suggests the share price tends to be less jumpy and moves about half as much as the wider stock market.

How has it performed?

Growth of £1,000, the worst fall, and year by year
If you had put $1,000 into Hasbro, Inc.
$1,451+45%

Over about 2 years to 2026-09-11. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has Hasbro, Inc. actually fallen?

−30%

Over the last 2 years of daily prices, Hasbro, Inc. fell as much as −30% from a high to a later low. Falls like this are normal when you own a share.

Past falls are not a forecast - it can fall further, or recover.

How has it done year by year?

2022-38%
2023-12%
2024+15%
2025+53%
2026 so far+20%

Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.

A closer look at the numbers

Ownership, earnings history, where the money goes, and the outlook range
Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$13.69B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
2.24M
Day range: The lowest and highest price the shares traded at during the latest day.
$91.39 – $93.03
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$69.50 – $106.98
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
17.3
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
3.0%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.47

Does the share price tell you if it's cheap or expensive?

One share costs$91.54
Number of shares150 million
So the whole company is worth$13.69bn
A £5 share is not cheaper than a £500 one - it means the company cut itself into more slices. Whether the total looks high or low is what the figures below are for; we don't give a verdict.

Who owns Hasbro, Inc.?

Big institutions 99%Company insiders 1%

About 99% of Hasbro, Inc., or about 99 in every 100 shares, is held by big institutions such as pension and index funds, and company insiders hold about 1%. The rest, roughly 0%, is held by the public and smaller investors.

What this does and doesn't tell you

This is a recent snapshot of the share register, and it moves. We don't read anything into who owns what - a high institutional share is common for any large listed company and is not a signal about it.

How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.47
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -4% past week · ▲ +20% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

How much money does Hasbro, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$361.48M$722.95M$1.08B$1.45BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
63.8%
Net margin
16.0%
Return on equity
159.6%

Where does each £100 of Hasbro, Inc.'s sales go?

Making the product or service £36Running costs, tax and interest £48Left as profit £16

A rough split of the latest full-year figures: of every £100 of sales, about £36 covers making the product or service, £48 goes on running costs, tax and interest, and about £16 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.

When does Hasbro, Inc. report earnings, and how did recent quarters go?

Hasbro, Inc. is next scheduled to report on about 2026-10-22 - dates can move, and we don't predict results; this just tells you when to look.

‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.

Hasbro, Inc.: reported versus expected earnings per share, recent quarters
ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-07-21$1.13$1.28Beat +13%
2026-05-13$1.13$1.47Beat +30%
2026-02-10$0.95$1.51Beat +59%
2025-10-23$1.63$1.68Beat +3%
2025-07-23$0.77$1.30Beat +69%
2025-04-24$0.67$1.04Beat +54%

Across the last 6 quarters here, Hasbro, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Where these figures come from

Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.

What are the scenarios for Hasbro, Inc.?

An illustrative range for the year ahead — not a prediction or a price target.

◀ lowerhigher ▶todayBull▲ UpsideBase• In-lineBear▼ Downside
Bull
+5% to +10%Strong holiday season toy sales
Base
-2% to +2%Steady demand for core board games
Bear
-5% to -10%Weak consumer spending on non-essentials

What are the pros, cons and common questions?

The case each way, and the questions people ask
The bull case

Global brand dominance and digital transformation

The bear case

Loss of relevance in a digital-first world

What are the pros and cons of Hasbro, Inc.?

3bull points
6bear points

A balance check, not a score or verdict.

The bull case3
  • Owns a portfolio of globally recognised, timeless brands
  • High gross margins indicate strong pricing power
  • Steady dividend payments provide income potential
The catch3
  • Negative net margins suggest recent profitability challenges
  • High price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio implies a premium valuation for assets
  • Return on equity: How much profit the company makes for each £1 shareholders have put in. Higher usually means a more efficient business. is currently negative
Key risks3
  • Heavy reliance on consumer discretionary spending
  • Changing play habits of children towards digital platforms
  • Potential for high inventory costs if toy trends shift quickly
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

  • A sustained return to positive net profit margins
  • A significant decline in the popularity of core gaming franchises

Common questions about Hasbro, Inc.

Does Hasbro, Inc. pay a dividend?

Yes - Hasbro, Inc. currently pays a dividend of about 3.0% a year. Dividends are a share of profit paid to holders; the yield moves with the price and payouts can be cut.

When does Hasbro, Inc. report earnings next?

Hasbro, Inc. is next scheduled to report results on about 2026-10-22. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.

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Confidence: medium · data: USD · flags: earnings_growth · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Prices as of 11 Sep 2026; other figures as of 11 Aug 2026. Prices may be delayed and numbers can go stale - always double-check before acting.