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Rollins, Inc. (ROL)

Consumer Cyclical Out of favour

Rollins is the parent company behind Orkin, providing essential pest control services to homes and businesses across the globe.

$37.97

Is Rollins, Inc. a good stock for a UK beginner?

The honest version: Rollins is the parent company behind Orkin, providing essential pest control services to homes and businesses across the globe.

No rating · no target price · nothing for sale here
Price-19.9%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range-29% past year
$37.97
Low $36.59High $66.14
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Rollins, Inc.
$801-20%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$18.27B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
4.89M
Day range: The lowest and highest price the shares traded at during the latest day.
$37.55 – $38.21
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$36.59 – $66.14
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
34.8
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
1.9%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.75
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.75
Calm
Wild
Steadier than most

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▼ -13% past week · ▼ -29% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Dominant market position allows for sustained long-term profit growth and dividend increases.

The bear case

Technological disruption or regulatory changes significantly impact the traditional pest control model.

What does Rollins, Inc. do?

Rollins makes its money by keeping bugs, rodents, and other unwanted visitors out of buildings through regular service contracts. Because people and businesses will always need to deal with pests regardless of the economy, it is often seen as a steady, defensive business. Their fortunes hinge on growing the customer base while managing the rising costs of field staff and equipment.

VQGMI
Factor profile

On our factor screen it looks strongest on quality and income, and weakest on momentum.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 23Quality: How profitable and financially healthy the company is (higher = stronger). 61Growth: How fast revenue and earnings are growing (higher = faster). 37Momentum: How the share price has been trending recently (higher = stronger recent run). 5Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 47
Quick checks
What's strong
  • Provides an essential service that is needed regardless of the economic climate.
  • High return on equity suggests a very efficient use of capital.
  • Strong brand recognition through the Orkin name helps secure long-term contracts.
What to watch
  • Value screens low (23/100)
  • Momentum screens low (5/100)
  • Rising costs for fuel and materials could eat into profit margins.
  • Stricter environmental regulations on pesticides could force expensive changes to their methods.
  • Difficulty in finding and retaining skilled technicians to perform the services.

What do Rollins, Inc.'s numbers mean?

P/E
40.8
This shows how much you are paying for every pound of the company's annual profit; a higher number suggests investors expect strong future growth.
Gross margin
52.6%
This represents the percentage of revenue left over after paying for the direct costs of providing pest control, showing how efficient their core operations are.
Return on equity
38.7%
This measures how effectively the company uses the money invested by shareholders to generate profit, with a high figure indicating a very productive business.
Beta
0.7
This indicates the share price tends to be less jumpy than the wider stock market, reflecting the essential nature of their services.

How much money does Rollins, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$269.64M$539.29M$808.93M$1.08BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
52.4%
Net margin
13.6%
Return on equity
37.0%

Does Rollins, Inc. pay a dividend?

Yes - Rollins, Inc. currently pays a dividend of about 1.9% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

More in Consumer Cyclical

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What are the scenarios for Rollins, Inc.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$67$38$32today · $38▲ Bull · $41• Base · $38▼ Bear · $35in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Strong seasonal demand for pest control services boosts quarterly revenue.
Base
-2% to +2%Steady performance in line with historical service contract renewals.
Bear
-5% to -10%Higher operational costs squeeze profit margins in the short term.

What are the pros and cons of Rollins, Inc.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Provides an essential service that is needed regardless of the economic climate.
  • High return on equity suggests a very efficient use of capital.
  • Strong brand recognition through the Orkin name helps secure long-term contracts.
The catch3
  • The current valuation is quite high compared to its recent earnings growth.
  • Earnings growth has been relatively flat recently despite revenue increases.
  • The business is labour-intensive, making it sensitive to wage inflation.
Key risks3
  • Rising costs for fuel and materials could eat into profit margins.
  • Stricter environmental regulations on pesticides could force expensive changes to their methods.
  • Difficulty in finding and retaining skilled technicians to perform the services.
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.