Crocs, Inc. (CROX)
Crocs is a global footwear brand famous for its distinctive, colourful foam clogs that have become a staple of casual, comfortable fashion.
Is Crocs, Inc. a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: High gross margins indicate strong pricing power for their products. Worth weighing: Recent negative net margins show the company is currently struggling to turn sales into profit.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does Crocs, Inc. do?
Crocs makes its money by selling its iconic foam clogs and sandals, alongside its HEYDUDE brand, to customers around the world. While the company has built a strong reputation for comfort, it is currently navigating a period where sales growth has dipped slightly. Watch whether they can return to consistent profit growth after recent financial headwinds.
On our factor screen it looks strongest on momentum and value, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 3% over the year
- ·Low P/E of 12 vs last year's earnings
- ✓Strong return on shareholder money (ROE 42%)
- Value screens high
- Momentum screens high
- Growth screens low
- Income screens low
Does Crocs, Inc. pay a dividend?
No - Crocs, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
Does Crocs, Inc. have more cash or more debt?
It holds about $170.28M in cash against about $1.69B of debt - so it has net debt of about $1.52B. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.
From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.
What do Crocs, Inc.'s numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-11. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has Crocs, Inc. actually fallen?
Over the last 2 years of daily prices, Crocs, Inc. fell as much as −50% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does Crocs, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Where does each £100 of Crocs, Inc.'s sales go?
A rough split of the latest full-year figures: of every £100 of sales, about £43 covers making the product or service, £42 goes on running costs, tax and interest, and about £15 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.
When does Crocs, Inc. report earnings, and how did recent quarters go?
Crocs, Inc. is next scheduled to report on about 2026-10-29 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-30 | $4.35 | $4.55 | Beat +5% |
| 2026-04-30 | $2.79 | $2.99 | Beat +7% |
| 2026-02-12 | $1.91 | $2.29 | Beat +20% |
| 2025-10-30 | $2.36 | $2.92 | Beat +24% |
| 2025-08-07 | $4.02 | $4.23 | Beat +5% |
| 2025-05-08 | $2.49 | $3.00 | Beat +21% |
Across the last 6 quarters here, Crocs, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for Crocs, Inc.?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
Global expansion leads to sustained double-digit revenue growth.
The brand loses its 'cool' factor and fails to innovate.
What are the pros and cons of Crocs, Inc.?
A balance check, not a score or verdict.
- High gross margins indicate strong pricing power for their products.
- The brand has a very distinct and recognisable identity.
- A relatively low forward P/E: Like P/E, but using analysts' forecast of NEXT year's profit instead of last year's. A much lower forward figure implies profits are expected to jump. ratio compared to many other consumer brands.
- Recent negative net margins show the company is currently struggling to turn sales into profit.
- Revenue and earnings growth have both turned negative recently.
- The company does not pay a dividend, meaning investors rely solely on share price movement.
- Fashion trends are notoriously fickle and can change rapidly.
- High beta means the shares can be quite volatile during market downturns.
- Reliance on the HEYDUDE brand integration to offset core business stagnation.
The write-up's own warning lights — if these start happening, the case above changes.
- A return to consistent, positive net profit margins.
- A sustained reversal of the current negative revenue growth trend.
Common questions about Crocs, Inc.
Does Crocs, Inc. pay a dividend?
No - Crocs, Inc. does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.
When does Crocs, Inc. report earnings next?
Crocs, Inc. is next scheduled to report results on about 2026-10-29. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
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This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.