Roku, Inc. (ROKU)
Roku makes the popular streaming players and software that turn any television into a smart hub for all your favourite apps and shows.
Is Roku, Inc. a good stock for a UK beginner?
The honest version: Roku makes the popular streaming players and software that turn any television into a smart hub for all your favourite apps and shows.
Over about 2 years to 2026-07-31. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
Roku becomes the dominant operating system for smart TVs globally.
The streaming market becomes saturated and ad prices drop significantly.
What does Roku, Inc. do?
Roku provides the digital 'front door' for your TV, offering both the physical streaming sticks and the software platform that connects viewers to services like Netflix and Disney+. The money comes from selling these devices at low prices and, more importantly, from taking a cut of advertising revenue and subscription sign-ups that happen through the platform. Their trajectory turns on how well they grow the advertising business as more viewers abandon traditional cable TV.
On our factor screen it looks strongest on momentum and growth, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 22% over the year
- !High P/E of 107 - big growth is already priced in
- ✓Low debt - a sturdier balance sheet
- Growth screens high (79/100)
- Momentum screens high (89/100)
- Strong brand recognition in the streaming hardware space
- Growing revenue from high-margin advertising services
- Large and engaged user base
- Value screens low (26/100)
- Income screens low (16/100)
- Intense competition from massive tech companies like Amazon and Google
- Reliance on the cyclical advertising market
- Potential for rapid changes in consumer streaming habits
What do Roku, Inc.'s numbers mean?
How much money does Roku, Inc. make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Does Roku, Inc. pay a dividend?
No - Roku, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
When does Roku, Inc. report earnings, and how did recent quarters go?
Roku, Inc. is next scheduled to report on about 2026-08-06 - dates can move, and we don't predict results; this just tells you when to look.
Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-04-30 | $0.35 | $0.57 | Beat +64% |
| 2026-02-12 | $0.28 | $0.53 | Beat +92% |
| 2025-10-30 | $0.09 | $0.16 | Beat +71% |
| 2025-07-31 | $-0.16 | $0.07 | Beat +144% |
| 2025-05-01 | $-0.25 | $-0.19 | Beat +25% |
| 2025-02-13 | $-0.43 | $-0.24 | Beat +44% |
Across the last 6 quarters here, Roku, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.
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AT&T Inc.What are the scenarios for Roku, Inc.?
An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.
What are the pros and cons of Roku, Inc.?
How many points the write-up makes each way — a balance check, not a score or verdict.
- Strong brand recognition in the streaming hardware space
- Growing revenue from high-margin advertising services
- Large and engaged user base
- High volatility compared to the broader market
- No dividend payments for shareholders
- Hardware business operates on very thin margins
- Intense competition from massive tech companies like Amazon and Google
- Reliance on the cyclical advertising market
- Potential for rapid changes in consumer streaming habits
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained decline in the number of active user accounts
- A major shift in how streaming services handle their own advertising
Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.