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Ulta Beauty, Inc. (ULTA)

Consumer Cyclical BalancedS&P 500

Ulta Beauty is a major American retailer that brings together high-end cosmetics, affordable drugstore brands, and professional salon services under one roof.

$546.78

Is Ulta Beauty, Inc. a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: Strong brand recognition in the US beauty market. Worth weighing: No dividend payments for shareholders.

No rating · no target price · nothing for sale here
Price+70.6%
= past earnings-report date
Priced in USD. As a UK investor your £ return also moves with the pound-to-dollar exchange rate, even inside an ISA - a stronger pound can trim your £ gains and a weaker pound can add to them, whatever the share price itself does.
52-week range+4% past year
$546.78
Low $443.60High $714.97
Where today's price sits versus its past year - context, not a signal.

Is this normal for this company?

Each figure against the range this same company has produced recently. Neither end of a range is the good end.

Price to earnings
19.9now
18.624.4

Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.

Net profit margin
10.8%now
8.1%10.8%

Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.

How these ranges are built

Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.

What does Ulta Beauty, Inc. do?

Ulta operates a unique 'all things beauty' model, selling everything from luxury perfumes to everyday shampoo while offering hair and skin treatments in-store. Acting as a one-stop shop for beauty enthusiasts, it earns by encouraging customers to browse both premium and budget-friendly items during a single visit. What matters most is how they hold onto their popularity as competition from other retailers and online beauty platforms heats up.

On our factor screen it looks strongest on quality and growth, and weakest on income.

Quick checks
What's strong
What to watch
  • Income screens low

Does Ulta Beauty, Inc. pay a dividend?

No - Ulta Beauty, Inc. doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.

Does Ulta Beauty, Inc. have more cash or more debt?

It holds about $221.30M in cash against about $2.30B of debt - so it has net debt of about $2.08B. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.

From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.

What do Ulta Beauty, Inc.'s numbers mean?

P/E
20.31
This shows how much you are paying for every pound of the company's annual profit; a lower number can sometimes suggest a company is cheaper relative to its earnings.
Around the middle of the 103 Consumer Cyclical shares we cover
Gross margin
43.2%
This represents the percentage of sales left over after paying for the cost of the products themselves, showing how efficiently they manage their inventory.
Around the middle of the 122 Consumer Cyclical shares we cover
Return on equity
47.4%
This measures how effectively the company uses the money invested by shareholders to generate profit, with a high figure indicating strong performance.
Higher than most of the 104 Consumer Cyclical shares we cover
Beta
0.9
This measures how much the share price tends to swing compared to the wider market; a number below 1 suggests it is slightly less volatile than the average stock.

How has it performed?

Growth of £1,000, the worst fall, and year by year
If you had put $1,000 into Ulta Beauty, Inc.
$1,706+71%

Over about 2 years to 2026-09-11. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has Ulta Beauty, Inc. actually fallen?

−36%

Over the last 2 years of daily prices, Ulta Beauty, Inc. fell as much as −36% from a high to a later low. Falls like this are normal when you own a share.

Past falls are not a forecast - it can fall further, or recover.

How has it done year by year?

2022+14%
2023+4%
2024-11%
2025+39%
2026 so far-11%

Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.

A closer look at the numbers

Ownership, earnings history, where the money goes, and the outlook range
Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$23.27B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
750.85K
Day range: The lowest and highest price the shares traded at during the latest day.
$531.56 – $547.08
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$443.60 – $714.97
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
20.3
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
0.85

Does the share price tell you if it's cheap or expensive?

One share costs$546.78
Number of shares42.56 million
So the whole company is worth$23.27bn
A £5 share is not cheaper than a £500 one - it means the company cut itself into more slices. Whether the total looks high or low is what the figures below are for; we don't give a verdict.
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 0.85
Calm
Wild
Roughly in step with the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +6% past week · ▲ +4% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

How much money does Ulta Beauty, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$974.59M$1.95B$2.92B$3.90BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
43.2%
Net margin
9.4%
Return on equity
47.4%

Where does each £100 of Ulta Beauty, Inc.'s sales go?

Making the product or service £57Running costs, tax and interest £34Left as profit £9

A rough split of the latest full-year figures: of every £100 of sales, about £57 covers making the product or service, £34 goes on running costs, tax and interest, and about £9 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.

When does Ulta Beauty, Inc. report earnings, and how did recent quarters go?

Ulta Beauty, Inc. is next scheduled to report on about 2026-12-03 - dates can move, and we don't predict results; this just tells you when to look.

‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.

Ulta Beauty, Inc.: reported versus expected earnings per share, recent quarters
ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-08-27$6.20$6.55Beat +6%
2026-06-02$6.89$7.74Beat +12%
2026-03-12$8.03$8.01In line
2025-12-04$4.61$5.14Beat +12%
2025-08-28$5.10$5.78Beat +13%
2025-05-29$5.80$6.70Beat +16%

Across the last 6 quarters here, Ulta Beauty, Inc. came in ahead of what analysts expected 5 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Where these figures come from

Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.

What are the scenarios for Ulta Beauty, Inc.?

An illustrative range for the year ahead — not a prediction or a price target.

◀ lowerhigher ▶todayBull▲ UpsideBase• In-lineBear▼ Downside
Bull
+5% to +10%Stronger than expected seasonal sales during holiday periods.
Base
-2% to +2%Steady consumer spending on beauty essentials.
Bear
-5% to -10%A sudden drop in discretionary spending by shoppers.

What are the pros, cons and common questions?

The case each way, and the questions people ask
The bull case

Dominance in the beauty retail sector and successful digital integration.

The bear case

Long-term shift in consumer habits away from physical retail stores.

What are the pros and cons of Ulta Beauty, Inc.?

3bull points
6bear points

A balance check, not a score or verdict.

The bull case3
  • Strong brand recognition in the US beauty market
  • High return on equity: How much profit the company makes for each £1 shareholders have put in. Higher usually means a more efficient business. shows efficient use of capital
  • Diverse product range covering both luxury and budget segments
The catch3
  • No dividend payments for shareholders
  • High price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio suggests a premium valuation
  • Operates in a highly competitive retail environment
Key risks3
  • Changes in consumer fashion and beauty trends
  • Economic downturns reducing spending on non-essential items
  • Rising costs of goods and store operations
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

  • A significant and sustained decline in quarterly revenue growth
  • Loss of key brand partnerships that drive store traffic

Common questions about Ulta Beauty, Inc.

Does Ulta Beauty, Inc. pay a dividend?

No - Ulta Beauty, Inc. does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.

When does Ulta Beauty, Inc. report earnings next?

Ulta Beauty, Inc. is next scheduled to report results on about 2026-12-03. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.

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Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Prices as of 11 Sep 2026; other figures as of 11 Aug 2026. Prices may be delayed and numbers can go stale - always double-check before acting.