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Williams-Sonoma, Inc. (WSM)

Consumer Cyclical Balanced

Williams-Sonoma is a premium home furnishings retailer that owns well-known brands like Pottery Barn, West Elm, and its namesake kitchenware stores.

$228.66

Is Williams-Sonoma, Inc. a good stock for a UK beginner?

The honest version: Williams-Sonoma is a premium home furnishings retailer that owns well-known brands like Pottery Barn, West Elm, and its namesake kitchenware stores.

No rating · no target price · nothing for sale here
Price+57.8%
Priced in USD - as a UK investor your £ return also moves with the pound-to-dollar exchange rate, on top of the share price itself.
52-week range+36% past year
$228.66
Low $165.51High $244.65
Where today's price sits versus its past year - context, not a signal.
If you had put $1,000 into Williams-Sonoma, Inc.
$1,578+58%

Over about 2 years to 2026-07-31. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$26.92B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
1.16M
Day range: The lowest and highest price the shares traded at during the latest day.
$228.52 – $235.03
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$165.51 – $244.65
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
26.2
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
1.3%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.49
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.49
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +5% past week · ▲ +36% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

The bull case

Long-term growth in the premium home market

The bear case

A prolonged downturn in the housing market

What does Williams-Sonoma, Inc. do?

The company sells high-end furniture, kitchen gadgets, and home decor through its websites and physical shops. Designing and selling these goods directly to customers, keeping a healthy slice of profit from every sale, is what pays the bills. How well consumer spending on home goods holds up when the economy feels a bit wobbly is the key question here.

VQGMI
Factor profile

On our factor screen it looks strongest on momentum and quality, and weakest on growth.

Value: How cheap the stock looks versus profits, sales and assets (higher = cheaper). 33Quality: How profitable and financially healthy the company is (higher = stronger). 61Growth: How fast revenue and earnings are growing (higher = faster). 29Momentum: How the share price has been trending recently (higher = stronger recent run). 70Income: The dividend income on offer and how sustainable it looks (higher = more/steadier). 59
Quick checks
What's strong
  • Momentum screens high (70/100)
  • Strong brand recognition across multiple home categories
  • High profit margins compared to many retail peers
  • Efficient use of shareholder capital
What to watch
  • Growth screens low (29/100)
  • A slowdown in the housing market reduces demand for new furniture
  • Rising costs for raw materials could squeeze profit margins
  • Increased competition from cheaper online furniture retailers

What do Williams-Sonoma, Inc.'s numbers mean?

P/E
24.3
This shows how much you are paying for every pound of the company's annual profit; a higher number suggests investors expect future growth.
Gross margin
46.1%
This is the percentage of sales left over after paying for the raw materials and manufacturing, showing how much pricing power the brand has.
Return on equity
54.0%
This measures how efficiently the company uses the money shareholders have invested to generate profit, with a high number indicating strong performance.
Beta
1.5
This indicates how much the share price tends to swing compared to the wider market; a number above 1 means it is typically more volatile.

How much money does Williams-Sonoma, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$589.28M$1.18B$1.77B$2.36BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
46.1%
Net margin
13.8%
Return on equity
54.0%

Does Williams-Sonoma, Inc. pay a dividend?

Yes - Williams-Sonoma, Inc. currently pays a dividend of about 1.3% a year (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it.

When does Williams-Sonoma, Inc. report earnings, and how did recent quarters go?

Williams-Sonoma, Inc. is next scheduled to report on about 2026-08-26 - dates can move, and we don't predict results; this just tells you when to look.

Each quarter a company reports its results against what analysts expected. ‘Beating’ or ‘missing’ is about that expectation, not whether the business is doing well in absolute terms.

ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-05-21$1.80$1.93Beat +7%
2026-03-18$2.90$3.04Beat +5%
2025-11-19$1.87$1.96Beat +5%
2025-08-27$1.79$2.00Beat +12%
2025-05-22$1.75$1.85Beat +5%
2025-03-19$2.94$3.28Beat +11%

Across the last 6 quarters here, Williams-Sonoma, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Reported vs expected earnings per share (EPS) from published results; the expectation is the analyst consensus, not our view. Report dates are estimates that can move.

More in Consumer Cyclical

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What are the scenarios for Williams-Sonoma, Inc.?

An illustrative range for the year ahead, with the assumption behind each case — not a prediction or a price target.

$258$229$166today · $229▲ Bull · $246• Base · $229▼ Bear · $212in 1 yearILLUSTRATIVE · NOT A PREDICTION OR PRICE TARGET
Bull
+5% to +10%Stronger seasonal demand for home goods
Base
-2% to +2%Steady sales in line with current trends
Bear
-5% to -10%Reduced consumer spending on non-essential items

What are the pros and cons of Williams-Sonoma, Inc.?

3bull points
6bear points

How many points the write-up makes each way — a balance check, not a score or verdict.

The bull case3
  • Strong brand recognition across multiple home categories
  • High profit margins compared to many retail peers
  • Efficient use of shareholder capital
The catch3
  • High sensitivity to the ups and downs of the economy
  • Relies heavily on discretionary spending by households
  • High price-to-book ratio suggests the shares are priced at a premium
Key risks3
  • A slowdown in the housing market reduces demand for new furniture
  • Rising costs for raw materials could squeeze profit margins
  • Increased competition from cheaper online furniture retailers
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-01 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Figures as of 2026-08-01. Prices may be delayed and numbers can go stale - always double-check before acting.