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Williams-Sonoma, Inc. (WSM)

Consumer Cyclical BalancedS&P 500

Williams-Sonoma is a premium home furnishings retailer that owns well-known brands like Pottery Barn, West Elm, and its namesake kitchenware stores.

$226.23

Is Williams-Sonoma, Inc. a good stock for a UK beginner?

The honest version: There's no rating here and nothing for sale. In its favour: Strong brand recognition across multiple home categories. Worth weighing: High sensitivity to the ups and downs of the economy.

No rating · no target price · nothing for sale here
Price+63.0%
= past earnings-report date
Priced in USD. As a UK investor your £ return also moves with the pound-to-dollar exchange rate, even inside an ISA - a stronger pound can trim your £ gains and a weaker pound can add to them, whatever the share price itself does.
52-week range+30% past year
$226.23
Low $165.51High $254.86
Where today's price sits versus its past year - context, not a signal.

Is this normal for this company?

Each figure against the range this same company has produced recently. Neither end of a range is the good end.

Price to earnings
23.2now
19.224.3

Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.

Net profit margin
12.8%now
12.8%15.6%

Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.

How these ranges are built

Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.

What does Williams-Sonoma, Inc. do?

The company sells high-end furniture, kitchen gadgets, and home decor through its websites and physical shops. Designing and selling these goods directly to customers, keeping a healthy slice of profit from every sale, is what pays the bills. How well consumer spending on home goods holds up when the economy feels a bit wobbly is the key question here.

On our factor screen it looks strongest on momentum and quality, and weakest on growth.

Quick checks
What's strong
  • Momentum screens high
What to watch
  • Value screens low
  • Growth screens low

Does Williams-Sonoma, Inc. pay a dividend?

Yes - Williams-Sonoma, Inc. currently pays a dividend of about 1.2% a year, which is £12 a year for every £1,000 invested (the yearly payout as a share of the price). A dividend is a slice of profit handed to shareholders; the yield moves as the price moves, and a company can cut or stop it. An ISA doesn't shelter the US tax on this one →

What do the numbers say about Williams-Sonoma, Inc.'s dividend?

There's no rating here, and we don't judge whether the dividend will continue - that would be advice. Here are the figures income investors usually look at, and what each one means, so you can weigh it up yourself.

Dividend yield1.2%£12 a year for every £1,000 invested. The yearly dividend as a percentage of today's price. A very high figure often means the price has fallen because the market expects a cut, so a big yield is a question to look into, not a prize.
Payout ratio31%about 31 in every 100 pounds of profit. The share of profit paid out as dividends. A lower figure leaves headroom; near or above 100% means most or all of the profit is going out as dividends.
Dividend cover3.3×Profit divided by the dividend (the payout ratio the other way up). As a rough convention many income investors like around 2× or more; below 1× means the company paid out more than it earned that year.

Figures are from the latest available data and can be distorted by one-off results. Past payments don't predict future ones, and a dividend can be cut at any time. This lays out the numbers to help you understand them - it is not a view on what will happen.

Most recent ex-dividend date: 17 Jul 2026. To receive a dividend you must already own the shares before the ex-dividend date; become a holder on or after it and the previous owner keeps that payment. Why the price usually falls that morning →

Does Williams-Sonoma, Inc. have more cash or more debt?

It holds about $651.60M in cash against about $1.49B of debt - so it has net debt of about $841.96M. Debt is not automatically a problem - it funds growth - but it has to be serviced and repaid, which matters more when profits wobble.

From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.

What do Williams-Sonoma, Inc.'s numbers mean?

P/E
28.06
This shows how much you are paying for every pound of the company's annual profit; a higher number suggests investors expect future growth.
Higher than most of the 103 Consumer Cyclical shares we cover
Gross margin
46.1%
This is the percentage of sales left over after paying for the raw materials and manufacturing, showing how much pricing power the brand has.
Around the middle of the 122 Consumer Cyclical shares we cover
Return on equity
54.0%
This measures how efficiently the company uses the money shareholders have invested to generate profit, with a high number indicating strong performance.
Higher than most of the 104 Consumer Cyclical shares we cover
Beta
1.5
This indicates how much the share price tends to swing compared to the wider market; a number above 1 means it is typically more volatile.

How has it performed?

Growth of £1,000, the worst fall, and year by year
If you had put $1,000 into Williams-Sonoma, Inc.
$1,630+63%

Over about 2 years to 2026-09-11. This is the share price only - reinvesting the dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.

How much has Williams-Sonoma, Inc. actually fallen?

−37%

Over the last 2 years of daily prices, Williams-Sonoma, Inc. fell as much as −37% from a high to a later low. Falls like this are normal when you own a share.

Past falls are not a forecast - it can fall further, or recover.

How has it done year by year?

2022-30%
2023+80%
2024+87%
2025-2%
2026 so far+42%

Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.

A closer look at the numbers

Ownership, earnings history, where the money goes, and the outlook range
Market cap: The company's total value on the stock market - share price times the number of shares. Big = 'large-cap', small = 'small-cap'.
$29.51B
Avg volume: How many shares change hands on a typical day. Higher means it's easy to buy or exit without moving the price.
1.16M
Day range: The lowest and highest price the shares traded at during the latest day.
$225.46 – $228.09
52-week range: The lowest and highest the shares have traded over the past year - a sense of how wide the swings have been.
$165.51 – $254.86
P/E ratio: Price-to-earnings: the share price divided by yearly profit per share. Lower can mean cheaper; higher often means investors expect fast growth.
28.1
Dividend yield: The yearly dividend as a percentage of the share price - roughly the income you'd earn from dividends alone.
1.2%
Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down.
1.47

Does the share price tell you if it's cheap or expensive?

One share costs$226.23
Number of shares130 million
So the whole company is worth$29.51bn
A £5 share is not cheaper than a £500 one - it means the company cut itself into more slices. Whether the total looks high or low is what the figures below are for; we don't give a verdict.
How bumpy is it?Beta: How bumpy the share price is versus the whole market. Above 1 swings more than the market; below 1 is calmer. It's about the ride, not whether it goes up or down. 1.47
Calm
Wild
Bumpier than the market

Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.

Why has it been moving?▲ +6% past week · ▲ +30% past year

Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.

How much money does Williams-Sonoma, Inc. make?

Revenue and profit by quarter, and how much of each sale turns into profit.

RevenueNet income
$0$589.28M$1.18B$1.77B$2.36BQ2 25Q3 25Q4 25Q1 26Q2 26
Gross margin
46.1%
Net margin
13.8%
Return on equity
54.0%

Where does each £100 of Williams-Sonoma, Inc.'s sales go?

Making the product or service £54Running costs, tax and interest £32Left as profit £14

A rough split of the latest full-year figures: of every £100 of sales, about £54 covers making the product or service, £32 goes on running costs, tax and interest, and about £14 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.

When does Williams-Sonoma, Inc. report earnings, and how did recent quarters go?

Williams-Sonoma, Inc. is next scheduled to report on about 2026-11-18 - dates can move, and we don't predict results; this just tells you when to look.

‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.

Williams-Sonoma, Inc.: reported versus expected earnings per share, recent quarters
ReportedExpected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number.Actual EPSvs expected
2026-08-26$2.06$2.84Beat +38%
2026-05-21$1.80$1.93Beat +7%
2026-03-18$2.90$3.04Beat +5%
2025-11-19$1.87$1.96Beat +5%
2025-08-27$1.79$2.00Beat +12%
2025-05-22$1.75$1.85Beat +5%

Across the last 6 quarters here, Williams-Sonoma, Inc. came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.

See who else reports over the next two weeks →

Where these figures come from

Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.

What are the scenarios for Williams-Sonoma, Inc.?

An illustrative range for the year ahead — not a prediction or a price target.

◀ lowerhigher ▶todayBull▲ UpsideBase• In-lineBear▼ Downside
Bull
+5% to +10%Stronger seasonal demand for home goods
Base
-2% to +2%Steady sales in line with current trends
Bear
-5% to -10%Reduced consumer spending on non-essential items

What are the pros, cons and common questions?

The case each way, and the questions people ask
The bull case

Long-term growth in the premium home market

The bear case

A prolonged downturn in the housing market

What are the pros and cons of Williams-Sonoma, Inc.?

3bull points
6bear points

A balance check, not a score or verdict.

The bull case3
  • Strong brand recognition across multiple home categories
  • High profit margins compared to many retail peers
  • Efficient use of shareholder capital
The catch3
  • High sensitivity to the ups and downs of the economy
  • Relies heavily on discretionary spending by households
  • High price-to-book: The share price versus the company's net assets per share (its book value). Under 1 can look cheap, though it varies a lot by industry. ratio suggests the shares are priced at a premium
Key risks3
  • A slowdown in the housing market reduces demand for new furniture
  • Rising costs for raw materials could squeeze profit margins
  • Increased competition from cheaper online furniture retailers
What would flip the thesis

The write-up's own warning lights — if these start happening, the case above changes.

  • A significant and sustained drop in profit margins
  • A major shift in consumer preference away from premium home goods

Common questions about Williams-Sonoma, Inc.

Does Williams-Sonoma, Inc. pay a dividend?

Yes - Williams-Sonoma, Inc. currently pays a dividend of about 1.2% a year. Dividends are a share of profit paid to holders; the yield moves with the price and payouts can be cut.

When does Williams-Sonoma, Inc. report earnings next?

Williams-Sonoma, Inc. is next scheduled to report results on about 2026-11-18. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.

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Confidence: medium · data: USD · flags: none · Charts by TradingView Lightweight Charts™
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Built from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →

This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.

Prices as of 11 Sep 2026; other figures as of 11 Aug 2026. Prices may be delayed and numbers can go stale - always double-check before acting.