Deckers Outdoor Corporation (DECK)
Deckers Outdoor is the powerhouse behind popular footwear brands like UGG and HOKA, keeping feet comfortable and stylish across the globe.
Is Deckers Outdoor Corporation a good stock for a UK beginner?
The honest version: There's no rating here and nothing for sale. In its favour: Strong brand recognition with UGG and HOKA. Worth weighing: No dividend payments for shareholders.
Is this normal for this company?
Each figure against the range this same company has produced recently. Neither end of a range is the good end.
Share price divided by the earnings actually reported over the four most recent quarters. The range is the same calculation at each of this company's last few results, so roughly the past year.
Profit as a share of sales, from the company's own quarterly statements. The range covers the 5 quarters we hold, and the figure shown is its most recent one.
How these ranges are built
Every number here is the company's own reported figure, not a comparison with other companies. The ranges come from this company's own results and its share price. Where it reports in a different currency from the one its shares trade in, the price-to-earnings range is left out rather than mixing the two.
What does Deckers Outdoor Corporation do?
Deckers designs and sells premium footwear and apparel, relying heavily on the massive popularity of its UGG boots and HOKA running shoes. Sales flow through their own websites, retail stores, and partnerships with other shops. Watch whether they can keep brands like UGG and HOKA trendy enough to protect their high profit margins as fashion tastes shift.
On our factor screen it looks strongest on quality and value, and weakest on income.
- !Pays no dividend - the whole return rides on the share price
- ✓Growing - revenue up about 6% over the year
- ✓Very profitable - turns about 18% of sales into profit
- ✓Low debt - a sturdier balance sheet
- ✓Strong return on shareholder money (ROE 43%)
- Quality screens high
- Growth screens low
- Momentum screens low
- Income screens low
Does Deckers Outdoor Corporation pay a dividend?
No - Deckers Outdoor Corporation doesn't currently pay a dividend, so the whole return would rest on the share price. Plenty of growing companies reinvest their profits instead of paying them out - neither approach is better or worse, they're just different.
Does Deckers Outdoor Corporation have more cash or more debt?
It holds about $1.60B in cash against about $472.33M of debt - so it has net cash of about $1.13B. More cash than debt is a cushion: it does not need to borrow just to cover what it owes.
From the latest reported balance sheet. Cash and debt levels change, and some borrowing is normal - this is context, not a judgment.
What do Deckers Outdoor Corporation's numbers mean?
How has it performed?
Growth of £1,000, the worst fall, and year by year
Over about 2 years to 2026-09-11. This is the share price only; any dividends would add to it. And it's the USD return - as a UK investor your actual £ return also moves with the exchange rate. Past performance is not a guide to the future, and it could just as easily have fallen.
How much has Deckers Outdoor Corporation actually fallen?
Over the last 2 years of daily prices, Deckers Outdoor Corporation fell as much as −64% from a high to a later low. Falls like this are normal when you own a share.
Past falls are not a forecast - it can fall further, or recover.
How has it done year by year?
Calendar-year total return - the share price with dividends reinvested - from adjusted closing prices. The current year is only part-complete. Past returns are not a guide to the future.
A closer look at the numbers
Ownership, earnings history, where the money goes, and the outlook range
Does the share price tell you if it's cheap or expensive?
Based on beta - how much the price swings versus the whole market. Bumpier isn't bad; it just means a rougher ride, which matters more the sooner you might need the money.
Prices move on results, news and the mood of the whole market - no single headline explains a day, and a quiet week is usually just noise, not a signal.
How much money does Deckers Outdoor Corporation make?
Revenue and profit by quarter, and how much of each sale turns into profit.
Where does each £100 of Deckers Outdoor Corporation's sales go?
A rough split of the latest full-year figures: of every £100 of sales, about £42 covers making the product or service, £40 goes on running costs, tax and interest, and about £18 is left as profit. Margins vary a lot by industry, and one-off items can distort a single year.
When does Deckers Outdoor Corporation report earnings, and how did recent quarters go?
Deckers Outdoor Corporation is next scheduled to report on about 2026-10-22 - dates can move, and we don't predict results; this just tells you when to look.
‘Beat’ and ‘missed’ are against what analysts expected, not whether the business is doing well.
| Reported | Expected EPS: The earnings per share analysts expected for the quarter - the average of their forecasts. 'Beating' or 'missing' is measured against this number. | Actual EPS | vs expected |
|---|---|---|---|
| 2026-07-23 | $0.88 | $0.94 | Beat +7% |
| 2026-05-21 | $0.83 | $0.96 | Beat +15% |
| 2026-01-29 | $2.77 | $3.33 | Beat +20% |
| 2025-10-23 | $1.58 | $1.82 | Beat +15% |
| 2025-07-24 | $0.68 | $0.93 | Beat +37% |
| 2025-05-22 | $0.61 | $1.00 | Beat +65% |
Across the last 6 quarters here, Deckers Outdoor Corporation came in ahead of what analysts expected 6 times. One quarter is noise, not a trend.
See who else reports over the next two weeks →
Where these figures come from
Each quarter a company reports its results against a consensus of analyst forecasts. The figures here are reported versus expected earnings per share from published results; the expectation is that analyst consensus, not our view. Report dates are estimates and can move.
What are the scenarios for Deckers Outdoor Corporation?
An illustrative range for the year ahead — not a prediction or a price target.
What are the pros, cons and common questions?
The case each way, and the questions people ask
Successful long-term diversification beyond core footwear lines.
The company fails to innovate and loses its 'cool' factor with younger shoppers.
What are the pros and cons of Deckers Outdoor Corporation?
A balance check, not a score or verdict.
- Strong brand recognition with UGG and HOKA
- Impressive profit margins on products sold
- High efficiency in using shareholder capital
- No dividend payments for shareholders
- Recent dip in earnings growth
- Relies heavily on fashion trends which can be fickle
- Changing consumer tastes could hurt sales
- Higher sensitivity to market swings due to a beta above 1
- Intense competition in the athletic and casual footwear space
The write-up's own warning lights — if these start happening, the case above changes.
- A sustained period of negative revenue growth
- A significant and permanent drop in profit margins
Common questions about Deckers Outdoor Corporation
Does Deckers Outdoor Corporation pay a dividend?
No - Deckers Outdoor Corporation does not currently pay a dividend, so the return would rest on the share price. Many growing companies reinvest profits instead of paying them out.
When does Deckers Outdoor Corporation report earnings next?
Deckers Outdoor Corporation is next scheduled to report results on about 2026-10-22. Report dates are estimates and can move; this is a diary note for when to look, not a forecast of the outcome.
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Sea LimitedBuilt from public filings & market prices, checked for an education-only tone, and never a price target. How we make these →
This plain-English summary was auto-generated on 2026-08-02 from public data and checked for an education-only, no-advice tone (the figures above carry their own, usually fresher, 'as of' date). It's information, never a recommendation.